WRÅD Denim outerwear. GOTS organic cotton denim dyed with wasted graphite powder via the innovative G PWDRTM Technology (Patent Pending) - Founded in 2015, WRAD is an European movement active in raising awareness of the true impact of fashion in schools and universities. In 2016 the opportunity for WRAD to start investing with synergic partners in the development of new and innovative technological solutions to some of the problems caused by the fashion industry. And then the necessity to amplify all of this through a purpose brand launched at the end of that year with the mission to inspire the market to express intangible environmental and social values through tangible things. WRAD, co-founded by Matteo Ward, Victor Santiago and Silvia Giovanardi, is today Best of the Best 2017 at the RedDot Design Award and their G PWDR Technology, the sustainable dyeing technique WRAD developed with the endorsement of Perpetua We Had To Invent It and in partnership with ItalDenim, is now Patent Pending. Made in Italy. 99% Organic cotton, 1% Elastane