Alpha Keratin 60ku® sounds complicated, but Virtue harnesses its powers to create the Curl shampoo to lather up in the shower every day. Protecting against humidity, heat and environmental damage, the formula helps to gently cleanse locks while helping to maintain the natural curl pattern. What's more, the hydrators and curl optimizing polymers repair troubled tresses and help to keep those breakages at bay. Virtue Curl shampooApplication: Wet hair thoroughly, work a small amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.60ml