Styling Gel Tub for strong hold. With weather resistant formulas, VO5 mousses, hairsprays and gel sprays offer you the hold you're looking for without any sticky residue or that crunchy feeling that you dread! For long last styling control Give you total control Maximum holding power use on damp or dry hair Defines and lifts individual strands Easy to brush out VO5 believes that you all want to express your true personality and knows that hair matters. Good hair days give confidence, which makes you the best you can be to those around you. VO5 brings you a full array of hair products and expertise to help you achieve your personal look. VO5 have trusted high quality products, designed to achieve hair that looks and feels the way you want. VO5 can give you the latest trend-led innovations that help you express yourself and your style. VO5 has the products and expertise to help you confidently create the hairstyles that express the very best of you. In 1955, hairdresser to the stars Alberto and a talented chemist changed the world of haircare forever with the introduction of Alberto VO5. Originally created in Culver City, CA as a conditioning hairdressing for Hollywood leading ladies to offset the harsh conditions of movie sound stages, VO5 quickly became a favourite in households across the country. The name VO5 comes from the 5 Vitamin Oils that are included in every product and are essential for healthy, beautiful hair. In only a few short years, VO5 became the number one haircare brand in its category, and still remains a favourite today. Since the launch of the original hairdressing product, Alberto VO5 expanded their haircare line to include shampoos, conditioners and styling products that are a trusted staple for families.