Proof It Eyeshadow Primer by NYX Professional Make-up, Sheer finish, Liquid texture, Primes the lid, Prevents any creasing or smudging, Creates the perfect blank canvas, Apply all over the lid. Named after the Greek goddess who ruled the night, NYX Professional Make-up combines beauty and power. Rich pigments, long-lasting formulas and a fun approach to colour help you find your perfect match across its high-quality line of matte lipsticks, waterproof mascaras and brushes.