Neuw was started by three friends from Melbourne and Stockholm, so you can expect plenty of European cool mixed into their relaxed Aussie iterations. The Ray jeans-named for the creative director's first tailoring mentor-are true to size for a slim look, or a size down for a skinny fit. Cut from stretchy denim with a hint of flex, they fall with a relaxed fit and are treated to a contrast stitching, too. What more could you want?NEUW stretch denim jeans98% cotton, 2% elastaneExposed button and concealed button fly fastenings at frontRegular fit, mid rise, straight leg, belt loops, five pockets, all over faded wash and contrast stitching, branded silver toned hardware, velvet brand embossed patch at back, v shaped yoke at back, partially lined, straight hemsMachine wash coldSize UK 32: rise 12in / 31cm, inside leg 30in / 77cm, leg opening 14in / 36cmModel is 6ft 2in/1.88m and wears a size UK 32Midweight, slight stretch