Young, fun and modern, MSGM evokes a playful feel with Massimo Giorgetti’s contemporary designs and use of contrasting bright colours. Ruffles were seen throughout MSGM’s AW17 show, with the designer favouring a more structured variety for maximum effect. This neon yellow giant bow ruffled blouse from MSGM features a halterneck with a giant tied bow to the back, an elasticated top, and a layered, structured frill design.