Purse by Morgan, Zip closure, Coin pocket, Multi card and cash compartments, Faux-fur heart key-ring detail. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris' 6th arrondissement. Known for its ready-to-wear collections, the brand's coats, jackets, jumpers and dresses are your new look du jour.