Dress by Morgan, Scoop neck, Ruffle overlay, You know the frill, Lace inserts, Regular cut, Fits you just right. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris' 6th arrondissement. Known for its ready-to-wear collections, the brand's coats, jackets, jumpers and dresses are your new look du jour.