Blouse by Morgan, Some serious daytime inspiration right here, Crew neck, Ruffle trims, For the frill of it, Button-keyhole back, Regular cut, Fits you just right. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris' 6th arrondissement. Known for its ready-to-wear collections, the brand's coats, jackets, jumpers and dresses are your new look du jour.