Preference Infinia. Brass-Defying, Fade-Defying. Unique Association Of 3 Cool Pigments: Blue, Iris, Silver. Warm Tones Are Completely Neutralised. Ultra-Radiant From Every Angle. 8 Weeks Of Intense Fade-Defying Colour. Your colour will defy the test of time. Preference, the expert in fade-defying colour now includes for the first time an additional Colour Extender in the kit. This concentrate of pure pigments allows you to keep your colour more beautiful, even longer. With each application, it revives the lavish Day 1 colour and shine.