Dress by Lazy Oaf, Gingham design, Thats check, mate, High neck, Frill trims, Floral embroidery, It's all in the details, Tie-back closure, Regular fit - true to size. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humour, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.