Backpack by Hype, Hands-free style, Grab handle, Adjustable strap, Zip-top closure, External pocket, Branded design, Interior compartments. The friends behind Hype spent one summer doing more than just kicking back and relaxing - they dreamt up their own clothing brand. Fun, fresh and on-the-money, Hype like things brighter than bright, whether thats cosmic cats splashed across your t-shirts or cracked crystals all over your accessories.