A permanent hair dye designed to deliver exceptional, long-lasting colour with NEW Carmin Reds. Giving you up to 8 weeks tenacity*. Olia by Garnier provides accurate results while visibly improving hair quality**. (*In the colour cream. **Instrumental tests.) Unlike traditional hair colourants, Olia uses a60% oil blend for a velvety texture that feels gorgeous to apply. Hair feels softer, while the natural flower oils propel colour deep into the hair for vivid shades without roughness. So let the power of oil transform your hair colour routine into a luxurious beauty ritual. No Ammonia. Maximum colour performance. Optimal scalp comfort. Visibly improves hair quality.** Naturally-derived flower oils (60%). **Instrumental tests.