MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. MINIMIZER: Full figure minimizer bra reduces bust size by one cup. CUSTOM FIT: Adjustable straps and hook-and-eye closure with 3 columns & 3 rows increases with size. MAXIMUM COMFORT: Cotton-blend fabrics wick away moisture for all-day comfort. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.