Known for gauging the cultural undercurrent (its founding coincided with the capital’s uproarious punk movement) BOY London takes the shift to streetwear in stride with a range of sportier styles. These shorts are a prime example: whipped up from snug cotton-jersey with a comfy elasticated waist, the relaxed-fitting shape is cut to graze the knees. Since logomania isn’t going anywhere, the brand finishes this pair with a double serving of branding at the hem. BOY London cotton-jersey shorts 100% cotton Slips on Regular-fit, mid-rise, straight leg, elasticated drawstring waistband, two zipped pockets at front, branded hardware, brand print at front, two patch pockets at back, partially lined, straight hems Machine wash cold Size small: rise 13in / 33cm, inside leg 9in / 23cm, leg opening 22in / 56cm Model is 5ft 10in/1.78m and wears a size small Midweight, slight stretch