Beautyblender's iconic make-up sponges are the result of founder Rea Ann Silva's 20 years experience in the beauty industry, during which she developed the smooth, open-cell structure tool now globally used to create flawless complexions. The Bio Pure edition is crafted with a breakthrough BioPlush foam, made from a 60% plant base of renewable sugarcane, dampen the sponge and apply liquid foundations or powders for a flawless finish.