All-day straightness and shine. - Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean - Natural cellulose delivers long-lasting hold-to maintain a straight style all day. - Hydrolised wheat protein protects the cuticle from heat damage caused by hot styling tools - Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood. How to Use For best results, shampoo and condition with smooth infusion shampoo and conditioner and prep with style-prep smoother. Then apply glossing straightener to damp hair and style.