Infused with the brand’s signature aroma, the ShampureTM Nurturing Shampoo from Aveda gently cleanses hair while delivering a truckload of nourishment. Made from 95% naturally derived ingredients, the weightless formula is scented with the haircare hero’s blend of 25 pure flower and plant essences. Get ready for soft, nourished locks that smell just as good as they look and feel. By saying no to single-use items and packaging, and choosing products made from recycled materials and ingredients, you’re helping to preserve natural resources. Aveda ShampureTM Nurturing Shampoo Application: Massage into wet hair. Rinse with warm water. Follow with ShampureTM Nurturing Conditioner Pairs well with ShampureTM Nurturing Conditioner Cruelty-free 100% recyclable packaging 50ml