Leave your hair feeling refreshed and cleansed with Aveda’s strengthening shampoo, formulated especially for damaged tresses. Working to lift away dirt and build-ups, your strands and scalp will be free of unwanted product, sebum and external pollution. This helps to reset your head of hair, giving you a blank canvas to style.Harnessing the power of plants, the botanical shampoo not only cleans, but also fortifies your hair for a healthier-looking finish. It aims to support bonds* for more resilience while working to prevent potential damage that can be caused when pollutants are not removed effectively on a regular basis.Finished off with Aveda’s pure-fume™, the shampoo has a delicate scent of organic Marjoram, Rose, Ylang-Ylang, helping to uplift your senses.Suitable for all hair types and textures, even colour treated and chemically processed.Made with 94% naturally derived ingredients from plants, water or non-petroleum minerals.Suitable for vegans and cruelty-free.*When used with the Botanical Repair™ Strengthening Conditioner.