Aveda knows that controlling unruly curls and frizz is easier said than done so it whips up the Be Curly? shampoo combining its scientific expertise with naturally derived ingredients. Intensifying ringlets and waves alike, the formula is enriched with wheat protein and organic aloe, so it expands on wet hair and retracts as it dries to create definition while boosting shine. Perfumed with the label's Pure Fume? it leaves a fruity citrus scent. By saying no to single use items and packaging, and choosing products made from recycled materials and ingredients, you're helping to preserve natural resources. Aveda Be Curly? shampooScent: Pure Fume?Notes: organic lemon, geranium, bergamot, orange and other pure flower and plant essencesApplication: massage into wet hair and scalp. Rinse. For best results, follow with Be Curly? Conditioner, style with Curl Enhancer, finish with Curl ControlPairs well with Be Curly? conditioner, Be Curly? Curl Enhancer, Be Curly? Style Prep? and Phomollient? Styling FoamCruelty free100% recyclable packaging1L