Sneakers by Asics, Lace-up fastening, Branded design, It's all in the details, Padded for comfort, Chunky sole, Moulded tread. Looking for the latest kicks with a techy edge? Masters of footwear for more than 60 years, Asics mix scientific research with retro styles. Developed in their Japanese research and development centre, Asics' sneakers come in a popping colour palette with hidden, performance details. We love their cushioned soles and soft gel inserts.