Sneakers by Asics, Nothing beats a fresh pair of sneakers, Lace-up fastening, Sock-like cuff, Branded tongue and cuff, Reflective detail, Padded for comfort, Signature asics logo, Embroidered floral detail, GEL sole for comfort and cushioning, Moulded tread. Looking for the latest kicks with a techy edge? Masters of footwear for more than 60 years, Asics mix scientific research with retro styles. Developed in their Japanese research and development centre, Asics' sneakers come in a popping colour palette with hidden, performance details. We love their cushioned soles and soft gel inserts.