Bag by Armani Exchange, For those must-carry essentials, Cross-body strap, Zip top closure, Armani Exchange branding, Interior slip pocket. The youthful diffusion line from fashion powerhouse Armani; Armani Exchange was founded in 1991 citing street-chic culture and dance music references as inspiration. Taking a sophisticated, urban approach to their clothing and accessories collection; the Armani Exchange watch line features oversized chronograph and analogue timepieces with luxe stone embellishments and premium leather finishes.