Sweatshirt by PUMA, Crew neck, It's classic you, Hockey-style branding, It's all in the details, Dropped shoulders, Relaxed fit, Exclusive to ASOS. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.