Sportswear giant Nike was founded in 1964 and named after the Greek Goddess of Victory. With a focus on progressive design and technical construction, the label is instantly recognisable thanks to the iconic swoosh logo and Just Do It slogan. Designed with the iconic Air Jordan design, this pair is an ode to basketball sneakers. Presented in electric blue, these Air Jordan 1 sneakers from Nike feature a high platform white rubber sole, a round toe, a lace-up front fastening, a logo patch at the tongue, a brand embossed insole and branded heel counter.