Renowned for collections that openly challenge the menswear standard, for SS18 JW Anderson presents a pared back style. The orthhodox-by-comparison approach has not take away his impish sense of humour, as a familiar font choice shows. Reminiscent of the Coca Cola logo (who he collaborated with in 2015), the graphic is placed alongside references to Florence, where he premiered the collection, and high boots - perhaps a reference to Anderson’s androgynous runway shows of recent years.