T-shirt by Hype x Coca Cola, Collaboration with Coca Cola, Soft-touch jersey, Crew neck, Short sleeves, Branded slogan design, Fixed cuffs, Regular fit - true to size, Machine wash, 100% Cotton, Our model wears a size Medium and is 183cm/6'0 tall. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.