T-shirt by Hype, Faded camo print, A shot of print perfection, Crew neck, It's classic you, Short sleeves, Hype logo, Close-cut muscle fit, Dont let the gym sessions go to waste. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.