Cap by Hype, Cotton twill, Panelled crown, Eyelet vents, Embroidered logo, Curved peak, Adjustable strap, Hand wash, 100% Cotton. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.