T-shirt by HUF, Nothing beats a fresh tee, Crew neck, Short sleeves, Branded design, For that logo lifestyle, Regular fit, Not too loose, not too tight. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.