Beanie by Fjallraven, Mixed-yarn design, Turn-up style, Logo to brim, It's all in the details. Outdoor clothing brand Fjallraven, which means Arctic Fox in Swedish, was created in 1960 by ke Nordin. Over the past 50 years, Fjallraven has expanded from an office in a basement to a globally respected brand. Throughout this time their challenges have remained the same; to develop innovative and technically advanced solutions to improve their weatherproof fabrics using techniques that are kind to the environment. They also aim to decrease the weight of clothing and improve freedom of movement.