Product Overview Treat your lips to the moisturising and plumping properties of butter LONDON Plush Rush Lipstick , a long-wearing, creamy lipstick that delivers a shock of colour whilst dousing lips in essential moisture. Accentuating the natural curves of your pout, the luscious formula is enriched with a Phyto-Endorphin Complex to boost your mood, and a Plumping Complex to help increase the appearance of fullness; lips look smoother, firmer and more defined. Standing the test of time, the lipstick withstands feathering and bleeding, so your pout looks irresistably kissable, for longer. 100% of women experienced an immediate increase in lip fullness. 34% of women saw an increase in lip moisture over time. Shade ' Free ' is a light, peachy nude colour. Ingredients Hydrogenated Polyisobutene, Caprylic/Capric Triglyceride, Cera Alba/Beeswax/Cire D’ Abeille, Octyldodecyl Stearate, Silica, Ozokerite, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Olea Europaea (Olive) Oil Unsaponifiables, Cetyl Alcohol, Ethylhexyl Palmitate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Menthoxypropanediol, Tribehenin, Sorbitan Isostearate, Aqua (Water/Eau), Glycerin, Alcohol, Vitex Agnus Castus Extract, Lecithin, Caprylic/Capric Glycerides, Tocopherol, Palmitoyl Tripeptide-1, Caprylyl Glycol, Phenoxyethanol, Aroma (Flavor), Geraniol, Benzyl Benzoate, Citral, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 15850 (Red 7 Lake), CI 73360 (Red 30 Lake).