KitchenAid - For nearly 100 years Kitchen Aid has been making cutting edge mixers, helping families to create tasty home cooked treats. Its commitment to innovation has meant that this Artisan Stand Mixer represents years of research, refinement and improvement. The distinctive planetary motion ensures fast and thorough mixing, whether its a cake mix using the wire whisk, bread using the dough hook or eggs and cream using the flat beater - the powerful 10 speed motor there is plenty of range to suit whatever food you are preparing.