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The Great The Easy Button Up Striped Cotton-poplin Shirt The Great The Easy Button Up Striped Cotton-poplin Shirt

The Great's shirt is appropriately named - simply tuck or untuck yours with a pair of skinnies for an easy, put-together look. Made from soft cotton-poplin, it's printed with white and navy stripes and cut with a voluminous silhouette.

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The Great Carnival Off-the-shoulder Cotton-jacquard Midi Dress The Great Carnival Off-the-shoulder Cotton-jacquard Midi Dress

We love how The Great adds a novel twist to each of its fabrics - this 'Carnival' midi dress is cut from lightweight midnight-blue cotton that's carefully woven with white polka-dots. It has an off-the-shoulder neckline that perfectly frames your décolletage and is smocked at the bodice to highlight your waist. Team with slides and a clutch.

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The Great The College Printed Cotton-terry Sweatshirt The Great The College Printed Cotton-terry Sweatshirt

The Great designers Emily Current and Meritt Elliott bonded over their love of flea markets and vintage fashion while studying at UCLA. This light-blue cotton-terry sweatshirt has a faded eagle print and distressed neckline to emulate the worn-in feel of a thrift shop find. Tuck it into denim cut-offs.

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The Great Striped Cotton Shirt - Light blue The Great Striped Cotton Shirt - Light blue

The Great's shirt can be worn solo or layered open over a tee. Cut from cotton, it's woven with off-white and light-blue stripes and is faded to mimic the feel of an old favorite. The longer back hem is perfect for half-tucking into jeans.

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The Great The Cut Off Frayed Denim Shorts - Navy The Great The Cut Off Frayed Denim Shorts - Navy

Founded by friends Emily Current and Meritt Elliott, The Great's designs are a playful, often nostalgic take on American classics. These dark-blue shorts are made from soft denim that's frayed at the cuffs for a vintage feel. We think they're perfect for summer festivals.

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The Great The Ruffle Striped Cotton-jersey T-shirt The Great The Ruffle Striped Cotton-jersey T-shirt

The Great design duo Emily Current and Meritt Elliott bonded while scouring flea markets together in college - their pieces have the worn-in feel of treasured vintage finds. This T-shirt is cut for a relaxed fit from soft cotton-jersey that's washed for a pre-loved look. Leave the ruffled hem loose over jeans or cargo pants.

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The Great The Nerd mid-rise kick-flare jeans The Great The Nerd mid-rise kick-flare jeans

The Great's mid-blue The Nerd jeans are a relaxed choice with instant weekend appeal. Crafted with a touch of stretch for comfort they skim over the thighs before flaring into cropped cuffs and are finished with fading and raw edges for a love-worn effect. Team them with jewel-tone velvet slides for an opulent contrast.

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The Great Nerd Jeans with Raw Hem The Great Nerd Jeans with Raw Hem

NOTE: Runs true to size. Slightly flared THE GREAT. crop jeans with fading and raw cuffs. Slant hip pockets and patch back pockets. Single-button closure and zip fly. Fabric: Stretch denim. 51% cotton/43% lyocell/4% polyester/2% elastane. Wash cold. Made in the USA. Imported fabric. Measurements Rise: 10.25in / 26cm Inseam: 25.5in / 65cm Leg opening: 15.25in / 39cm Measurements from size 27

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The Great The Carpenter low-slung trousers The Great The Carpenter low-slung trousers

The Great reinvents American workwear classics and these slate-blue The Carpenter trousers are a perfect demonstration. They're woven in the USA from a lightweight fabric to a slouchy low-slung shape and are finished with asymmetric pockets. Continue the effortless feel with a loose top and tan-brown accessories.

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The Great The Relaxed Nerd mid-rise kick-flare jeans The Great The Relaxed Nerd mid-rise kick-flare jeans

Christened The Relaxed Nerd these mid-blue kick-flare jeans by The Great are a deftly cut representation of an American classic. The mid-weight denim is faded and whiskered for a worn-in effect that's precise in its lack of pretension and the mid-rise shape strikes a perfect balance between style and comfort. Add a loose blazer bucket bag and white trainers for unstudied cool.

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The Great Striped ruffle cotton-poplin shirt The Great Striped ruffle cotton-poplin shirt

A ruffled hemline brings a feminine twist to The Great's light-green and beige striped cotton-poplin shirt. It's cut to a loose silhouette with a point collar and long sleeves and will work especially well with the season's key military-tinged trousers. Complete the look with a cross-body satchel and laid-back flats.

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The Great The Cut Off raw-hem denim shorts The Great The Cut Off raw-hem denim shorts

The Great's washed indigo-blue The Cut Off denim shorts will imbue warm-weather looks with a grungy air. They have a mid-rise shape with raw-edge cuffs for an undone vibe and are classically framed with tonal-brown topstitching and five pockets. Take a contemporary approach to styling by wearing them with a knotted scarf and tasselled top.

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The Great The Shirt striped cotton jacket The Great The Shirt striped cotton jacket

American classics are given a modern spin in the hands of The Great including this pastel-blue and white striped cotton The Shirt jacket. It's cut to a loose boxy silhouette with a neat point collar and long sleeves and is accented with antiqued gold-tone metal buttons as well as flapped patch pockets. Shrug it over a maxi dress rolling up the sleeves for instant nonchalance.

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The Great The Fellow striped cotton jeans The Great The Fellow striped cotton jeans

The Great's slate-blue The Fellow jeans have a vintage-inspired shape that's been cut for a more modern feel. They have a slim straight-leg silhouette that slightly tapers towards the calf-grazing hem and are patterned with a pastel-blue and white Engineer stripe for a storied retro charm. Partner them with an ivory denim jacket for a hit of 1990s nostalgia.

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The Great The Ruffle Oxford cotton shirt The Great The Ruffle Oxford cotton shirt

The Great's love of blending masculine and feminine nuances is evidenced with this light-blue woven-cotton The Ruffle Oxford shirt. It has a loose shape that's inspired by the classic oxford shirt - note the sharp point collar and buttoned front and cuffs - and features an airy ruffled hemline for a girlish charm. Look to white jeans and mules for an updated weekend look.

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The Great The Camper short-sleeved cotton shirtdress The Great The Camper short-sleeved cotton shirtdress

This dusty-blue The Camper shirtdress demonstrates The Great's knack for crafting effortlessly cool off-duty pieces. White embroidered stripes add textural interest to the lightweight cotton-chambray fabric and the curved step hem gives it a contemporary feel. Style it with eclectic accessories at home and as a solo statement piece while barefoot on vacation.

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The Great The Mariner mid-rise flared jeans The Great The Mariner mid-rise flared jeans

The Mariner jeans from The Great are full of 1970s flair. Crafted in the USA from deep-blue denim they sit comfortably on the waist and slim through the thigh before flaring from the knee to the floor. Patch front pockets and antiqued gold-tone metal hardware hammer home the retro vibe - simply finish with a checked shirt and slouchy suede bag.

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The Great The Nerd mid-rise kick-flare jeans The Great The Nerd mid-rise kick-flare jeans

The Great's blue The Nerd jeans will fast become your go-to off-duty style. They have a slim-leg shape with a cropped kick-flare hem and are faded and whiskered for a lived-in vibe. Layer a chic trench coat over them adding pared-back leather slides for an easy weekend outfit.

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The Great The Bishop off-the-shoulder polka-dot cotton dress The Great The Bishop off-the-shoulder polka-dot cotton dress

The Great offers essential off-duty pieces with impeccable attention to detail and this navy polka-dot embroidered cotton The Bishop dress is a fine example. As the name suggests it's styled with long bishop sleeves which fall from a flattering elasticated off-the-shoulder neckline and end in elasticated cuffs that hit just above the wrists. Consider it the perfect piece for strolls into town on vacation paired with a tan-brown leather bag and patterned slides.

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The Great The Darling ruched-shoulder cotton-chambray top The Great The Darling ruched-shoulder cotton-chambray top

In a faded indigo-blue shade The Great's cotton-chambray The Darling top exudes an easy vintage feel. It's cut to a loose shape with puffed shoulders and shrunken sleeves and is finished with a voluminous pleat at the back. Reference the double-denim trend by wearing it with cropped jeans.

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The Great The Relaxed Nerd Jeans The Great The Relaxed Nerd Jeans

High-rise THE GREAT. cropped jeans, accented with subtle whiskering and fading. 4-pocket styling. Single-button closure and zip fly. Fabric: Stretch denim. 60% cotton/40% lyocell. Wash cold. Made in the USA. Measurements Rise: 11in / 28cm Inseam: 24in / 61cm Leg opening: 17.25in / 44cm Measurements from size 27

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The Great The Bishop Sleeve Carnival Dress The Great The Bishop Sleeve Carnival Dress

A polka-dot THE GREAT. dress with an off-shoulder, smocked elastic bodice and relaxed skirt. Bishop sleeves. Unlined. Fabric: Plain weave. 100% cotton. Wash cold. Imported, China. Measurements Length: 39.75in / 101cm, from center back Measurements from size 1

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The Great The Harem Pants The Great The Harem Pants

Lightweight THE GREAT. pants in a loose, long-rise silhouette. 3 pockets. Covered elastic waistband. Fabric: Lightweight slubbed weave. 100% cotton. Wash cold. Imported, Turkey. Measurements Rise: 14.25in / 36cm Inseam: 25.5in / 65cm Leg opening: 11.75in / 30cm Measurements from size 1

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The Great The Cutoff Shorts The Great The Cutoff Shorts

Dark-wash THE GREAT. cutoff shorts, styled with rolled detailing at the raw cuffs. 5-pocket styling. Button fly. Fabric: Stretch denim. 98% cotton/2% polyurethane. Wash cold. Made in the USA. Measurements Rise: 10.25in / 26cm Inseam: 2.75in / 7cm Measurements from size 27

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The Great The Ruffle Tee The Great The Ruffle Tee

A casual, feminine THE GREAT. tee with a ruffled hem. Crew neckline. Short sleeves. Fabric: Heathered jersey. 50% polyester/38% cotton/12% rayon. Wash cold. Made in the USA. Measurements Length: 22in / 56cm, from shoulder Measurements from size 1

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The Great The Nerd Jeans The Great The Nerd Jeans

High-rise THE GREAT. cropped jeans, accented with whiskering and heavy fading. Slant front pockets and patch back pockets. Single-button closure and zip fly. Fabric: Stretch denim. 98% cotton/2% polyurethane. Wash cold. Made in the USA. Imported fabric. Measurements Rise: 11.25in / 28.5cm Inseam: 25.5in / 65cm Leg opening: 14.25in / 36cm Measurements from size 27

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The Great The Sleeveless Ruffle Tee The Great The Sleeveless Ruffle Tee

A striped, sleeveless THE GREAT. top, detailed with a gathered ruffle at the hem. Banded crew neckline and arm openings. Fabric: Jersey. 100% cotton. Wash cold. Made in the USA. Measurements Length: 22.5in / 57cm, from shoulder Measurements from size 1

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The Great The Drop Ruffle Oxford The Great The Drop Ruffle Oxford

A menswear-inspired THE GREAT. shirt composed of stripes gains a feminine touch from a ruffle at the hem. Fold-over collar and button placket. Long sleeves and button cuffs. Fabric: Shirting. 100% cotton. Wash cold. Imported, Turkey. Measurements Length: 26.75in / 68cm, from shoulder Measurements from size 1

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The Great The Sailor Tee The Great The Sailor Tee

An oversized THE GREAT. top detailed with classic stripes. Wide neckline. Dropped shoulder seams and long sleeves. Side slits at hem. Fabric: Jersey. 100% cotton. Wash cold. Made in the USA. Measurements Length: 24in / 61cm, from shoulder Measurements from size 1

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The Great The Easy Tunic Dress The Great The Easy Tunic Dress

NOTE: Runs true to size. A voluminous THE GREAT. tunic dress, patterned with subtle pinstripes. Banded collar and split-V neckline. 3/4 sleeves with slim button cuffs. Unlined. Fabric: Plain weave. 100% cotton. Wash cold. Imported, Turkey. Measurements Length: 37in / 94cm, from shoulder Measurements from size 1

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The Great The Deco Dress The Great The Deco Dress

NOTE: Runs true to size. Colorful embroidery lends eclectic flair to this airy THE GREAT. mini dress. Smocked elastic cinches the shoulders and waist. Optional slip-dress lining. Fabric: Embroidered gauze. 100% cotton. Wash cold. Imported, India. Measurements Length: 39in / 99cm, from shoulder Measurements from size 1

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The Great The Fellow Jeans The Great The Fellow Jeans

A dirtied wash and heavy whiskering lend a work-worn effect to these slim THE GREAT. boyfriend jeans. Raw, undone cuffs. 5-pocket styling. Button fly. Fabric: Stretch denim. 98% cotton/2% elastane. Wash cold. Made in the USA. Imported fabrics. Measurements Rise: 11in / 28cm Inseam: 24in / 61cm Leg opening: 12.5in / 32cm Measurements from size 27

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The Great The Skinny Skinny Jeans The Great The Skinny Skinny Jeans

Slim, lightweight THE GREAT. cropped jeans in a uniformly faded wash. 5-pocket styling. Button closure and zip fly. Fabric: Lightweight stretch denim. 51% cotton/43% lyocell/4% elastomultiester/2% elastane. Wash cold. Made in the USA. Imported fabrics. Measurements Rise: 8.75in / 22cm Inseam: 26in / 66cm Leg opening: 10.25in / 26cm Measurements from size 27

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The Great The Sport Tank The Great The Sport Tank

A vintage-inspired graphic lends a casual feel to this slouchy THE GREAT. trapeze tank. Banded scoop neckline and arm openings. Fabric: Jersey. 50% polyester/38% cotton/12% rayon. Wash cold. Made in the USA. Measurements Length: 27.25in / 69cm, from shoulder Measurements from size 1

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The Great The Ruffle Tee The Great The Ruffle Tee

This striped THE GREAT. tee is styled with a swingy ruffle at the hem. Tiny holes accent the edges. Banded neckline. Short sleeves. Fabric: Jersey. 80% cotton/20% nylon. Wash cold. Made in the USA. Measurements Length: 22.75in / 58cm, from shoulder Measurements from size 1

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The Great The Knotted Tee Dress The Great The Knotted Tee Dress

This striped THE GREAT. T-shirt dress is styled with a knot at the curved side slit. Banded neckline. Short sleeves. Unlined. Fabric: Jersey. 80% cotton/20% nylon. Wash cold. Made in the USA. Measurements Length: 52.75in / 134cm, from shoulder Measurements from size 1

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The Great The College Sweatshirt The Great The College Sweatshirt

A speckled print lends texture to this soft THE GREAT. sweatshirt. Ribbed crew neck and edges. Long raglan sleeves. Fabric: French terry. 100% cotton. Wash cold. Made in the USA. Measurements Length: 23.5in / 60cm, from shoulder Measurements from size 3

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The Great The College Sweatshirt The Great The College Sweatshirt

This relaxed THE GREAT. sweatshirt is accented with allover embroidered hearts. Heathered edges. Crew neckline. Long raglan sleeves. Fabric: French terry. 67% cotton/33% rayon. Wash cold. Made in the USA. Measurements Length: 25.5in / 65cm, from shoulder Measurements from size 1

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The Great Heart-embroidered cotton-blend sweatshirt The Great Heart-embroidered cotton-blend sweatshirt

Brainchild of Emily Current and Meritt Elliott, The GREAT is coveted for its playful and undeniably nostalgic take on American classics. Reimagining the college sweatshirt , this cosy cotton-blend design boasts a crewneck silhouette and is detailed with intricate heart-embroidery for a truly feminine finish. Style yours as intended with the coordinating bottoms for a considered take on downtime dressing. The GREAT cotton-blend sweatshirt Slips on Round neck, long raglan sleeves, all-over marl, all-over embroidered heart detail, ribbed trims 67% cotton, 33% rayon Machine wash True to size Size small: Length 27"

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The Great Cropped Heart tapered mid-rise cotton-blend jogging bottoms The Great Cropped Heart tapered mid-rise cotton-blend jogging bottoms

The second label behind unstoppable design due Emily Current and Meritt Eliott, The GREAT. offers customers a luxe take on American classics. Ready and waiting to slot seamlessly into your low-key looks, the cotton blended Cropped Heart jogging bottoms combine kitsch with comfort. Loosened with a drawstring waist, and tapered through the legs, an all-over embroidered heart motif scatters from front to back, just like on the matching jumper. The GREAT. Cotton-blend jogging bottoms Slips on Relaxed-fit, tapered, mid-rise, elasticated drawstring waistband, all-over marl pattern, all-over embroidered heart detail, elasticated cuffs 67% cotton, 33% rayon Machine wash cold True to size Size small: Rise 11", inside leg 27", leg opening 8"

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