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Erdem Allegra Printed Stretch-ponte Dress Erdem Allegra Printed Stretch-ponte Dress

As well as more dramatic styles, Erdem also designs pared-back dresses using the exact same painterly prints. This blue 'Allegra' dress is part of the Pre-Fall '17 collection and is cut from stretch-ponte that's light but sculpting. It's designed for a very close fit, but this is balanced by long sleeves and a hem that falls just below the knee.

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Erdem Azzura Floral-print Silk-voile Blouse Erdem Azzura Floral-print Silk-voile Blouse

Erdem's 'Azzura' blouse is patterned with flowers in pretty, powdery tones. Designed to be slightly loose, it has a collarless neckline, bib front and concealed buttoned placket. This piece is made from diaphanous silk-voile that's underpinned with a second layer to keep the finish opaque and enhance how floaty it feels.

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Erdem Faux-pearl flower-drop clip-on earrings Erdem Faux-pearl flower-drop clip-on earrings

Erdem's silver brass flower-drop earrings will add a feminine touch to a myriad of looks. They're beautifully embellished with faux-pearl tips and light-blue crystals. Let them lend a vintage-inspired slant to a pretty pink dress.

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Erdem Cordelia silk crepe de Chine midi dress Erdem Cordelia silk crepe de Chine midi dress

Erdem Moralioglu's love for feminine prints takes a 1940s turn for Pre-AW17. An elegant case in point this dusty-blue silk crepe de Chine Cordelia dress is patterned with a Paisley Vine design - look closely to appreciate the highly detailed floral sprigs - and falls to a calf-swirling hem that will gracefully swish with every stride. The black grosgrain-framed crossover ruffles at the front and back and fluted cuffs add to its ladylike appeal. Sweep hair into a messy chignon and end on pin-thin

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Erdem Sacha Sequined Crepe Midi Skirt - Light blue Erdem Sacha Sequined Crepe Midi Skirt - Light blue

Erdem's crepe 'Sacha' skirt is lavishly decorated with scores of high-shine sequins and tropical bird embroidery that pays homage to the exoticism and exuberance of Havana. This piece is cut in a '40s-inspired pencil shape and lined in silk-satin for a smooth fit. The grosgrain trim will ensure it stays firmly in place and prevent tucked-in blouses from slipping out.

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Erdem Lindsey Floral-print Silk Crepe De Chine Blouse Erdem Lindsey Floral-print Silk Crepe De Chine Blouse

Erdem Moralioglu's Pre-Fall '17 collection looks at the glamour of the '40s as seen in the '70s - the films Bugsy Malone and The Conformist are key sources of inspiration. Cut from light-blue silk crepe de chine, this 'Lindsey' blouse is patterned with antique-rose blooms and wisteria vines. It has a raised collar and fluted cuffs. Tuck yours into a pencil skirt or the label's coordinating style.

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Erdem Fae Printed Silk Crepe De Chine Shirt - Midnight blue Erdem Fae Printed Silk Crepe De Chine Shirt - Midnight blue

Erdem Moralioglu's collections have always had a sense of escapism, and it's something he is celebrating and exploring for Pre-Fall '17, with nods to Havana and the '40s. This 'Fae' shirt is cut from fluid silk crepe de chine printed with tropical birds and detailed with light-blue piping. The designer's clothes are so beautiful they demand to be worn as a coordinated look, in this case with the matching pants.

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Erdem Tiana Printed Matelassé Midi Skirt - Blue Erdem Tiana Printed Matelassé Midi Skirt - Blue

Part of Erdem's '40s-inspired Pre-Fall '17 collection, this 'Tiana' skirt sits high on the waist and flares out into full soft folds. It's cut from matelassé that is lighter than you might expect, and is printed with flowers that have a hand-painted quality. This piece is also lined with supple organza for structure so it will always look as the designer intended.

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Erdem Giulia Cropped Printed Silk Crepe De Chine Slim-leg Pants Erdem Giulia Cropped Printed Silk Crepe De Chine Slim-leg Pants

Erdem's Pre-Fall '17 collection explores the optimism of '40s post-war fashion, and the escapism that beautiful clothes can create. These 'Giulia' pants are cut from silk crepe de chine in a slim-leg silhouette. This style has contrasting light-blue piping and is cropped to reveal the slimmest part of the ankle. This designer does coordinated dressing so elegantly, so be sure to wear yours with the matching shirt.

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Erdem Florence Floral-print Silk-satin Midi Dress Erdem Florence Floral-print Silk-satin Midi Dress

Erdem Moralioğlu's Fall '17 collection is inspired by his great-grandmothers who were from England and Turkey - the moodboard was filled with English florals, Ottoman miniatures and images of sultans and The Royal Scots regiment. Crafted from lustrous lavender silk-satin decorated with ornate bouquets, this 'Florence' midi dress is cut on the bias at the skirt to create graceful movement. Complement the pretty fluted sleeves with dainty bracelets.

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Erdem Gaby floral-print fil coupé dress Erdem Gaby floral-print fil coupé dress

Erdem's SS17 collection is a beautiful medley of vintage-inspired shapes and prints. This white and tonal-blue fil coupé Gaby dress is patterned with wallpaper flowers and cut with a deep V-neck and nipped-in waist that hone an ultra-feminine silhouette. Wear it to a daytime soiree balancing the flounced hemline with pointed block-heel pumps.

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Erdem Verity cropped flared plaid trousers Erdem Verity cropped flared plaid trousers

Erdem takes inspiration from 1940s tailoring for AW16. Fresh off the runway these plaid Verity trousers sit high on the waist falling in softly flared legs that are trimmed with ruffles at the cropped hems. Echo the show styling with the coordinating jacket.

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Erdem Queenie Paisley Vine-print matelassé peplum top Erdem Queenie Paisley Vine-print matelassé peplum top

Erdem's Pre-AW17 collection may be inspired by the make-do-and-mend spirit of the 1940s but the result is unquestionably glamorous. This lavender-blue matelassé Queenie top is printed with the season's key Paisley Vine pattern and shaped to fit slim through the body before flaring into an asymmetric peplum hem. Style it with black trousers grasping a lustrous satin clutch for a double dose of opulence.

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Erdem Alison Paisley Vine-print silk maxi skirt Erdem Alison Paisley Vine-print silk maxi skirt

Erdem's dusty-blue silk-chiffon Alison maxi skirt is a beautiful showcase of the Pre-AW17 collection's nostalgic Paisley Vine print. Inspired by the glamour of the 1940s it falls in ruffle-trimmed tiers into an asymmetric hem that pools beautifully around the feet. Complement it with a cold-shoulder blouse for a sophisticated take on vintage romanticism.

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Erdem Eda floral-jacquard flared trousers Erdem Eda floral-jacquard flared trousers

Ornate patterns and flattering silhouettes are what Erdem is adored for. These midnight-blue satin Eda trousers are enriched with a silver-blue and olive-green floral jacquard and cut to sit high on the waist before falling straight through the leg to ankle-grazing hems. Honour the runway styling with the coordinating jacket.

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Erdem Cece Hasu Night-print V-neck silk gown Erdem Cece Hasu Night-print V-neck silk gown

Japanese traditions inform Erdem's hyper-romantic aesthetic for Resort 2017. This tonal-blue silk-voile Cece gown is decorated with a dreamy yellow green and white Hasu Night print and has a fluid silhouette that's enhanced with asymmetric ruffles that flutter over one shoulder. Elevate on sleek stiletto heels and watch the hem float weightlessly over the floor.

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Erdem Amanda floral-jacquard maxi skirt Erdem Amanda floral-jacquard maxi skirt

Erdem looks to the sanguine glamour of the 1940s for Pre-AW17 creating ornate pieces like this black and cornflower-blue Amanda skirt. It's crafted in the UK from a swirling floral jacquard and flares from the black grosgrain waistband into a voluminous tiered silhouette that pools softly on the floor. Team it with the matching top adding a bright-red lip to play up the old-world allure.

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Erdem Mila tie-front floral-jacquard jacket Erdem Mila tie-front floral-jacquard jacket

This midnight-blue floral-jacquard Mila jacket opened Erdem's SS17 runway show which was brimming with 17th-century references. Corsetry-style black grosgrain waist ties hint at the historical theme while wide sleeves with split cuffs heighten the womanly proportions. Wear it after dark as a solo top layer teamed with fluid silk trousers.

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Erdem Kaitlyn floral-jacquard open-shoulder dress Erdem Kaitlyn floral-jacquard open-shoulder dress

This midnight-blue satin jacquard Kaitlyn dress was first revealed on the SS17 runway - a collection brimming with romantic details and 17th-century silhouettes. It's beautifully crafted in Italy from silver-blue and olive-green floral jacquard and shaped with puffed sleeves and asymmetric ruffles that sweep over the skirt. Style it with pointed flats for the most ladylike take.

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Erdem Jay cotton and silk-blend organdy gown Erdem Jay cotton and silk-blend organdy gown

It's easy to spot the 17th-century influences in Erdem's ivory and dark-navy striped cotton and silk-blend Jay gown. Debuted on the SS17 runway it's crafted in England with black grosgrain ribbon straps and off-the-shoulder sleeves and finished with ruffles and faux-pearl and crystal studs across the full skirt. Style it with a clutch to ensure you make an entrance.

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Erdem Glenys Paisley Vine-print stretch cady dress Erdem Glenys Paisley Vine-print stretch cady dress

Erdem Morialoglu is a master of floral prints and this dusty-blue stretch-crepe Glenys dress offers a beautiful way to invest in his Pre-AW17 Paisley Vine design. The elbow-length sleeves and midi-length hem create a ladylike silhouette while a sweetheart neckline and frilled hem maximise the femininity. Pair it with rose-pink finishers for a distinctly elegant evening look.

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Erdem Georgie Hasu Night-print silk-crepe dress Erdem Georgie Hasu Night-print silk-crepe dress

Erdem re-imagines its signature floral prints with this elegant Georgie dress decorated with a tonal-blue yellow white and green Hasu Night pattern that's inspired by Japan's Kyoto gardens. It's crafted from tonal-blue silk-crepe and intricately finished with black grosgrain trims for feminine definition. Wear it with a box bag and heels for evening events.

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Erdem Elin cut-out shoulder silk blouse Erdem Elin cut-out shoulder silk blouse

Well versed in creating ultra-romantic silhouettes trust Erdem Moralioglu to craft one of the new season's most beautiful blouses. In a rich shade of cornflower-blue this pure silk-cady Elin style features a cascading tie neck cold shoulders and short sleeves that end with pretty buttoned cuffs. Make it work for evening events with the label's equally feminine floral skirt.

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Erdem May floral-jacquard jacket Erdem May floral-jacquard jacket

The waist is the focal point of Erdem's cornflower-blue and black floral-jacquard May jacket tailored with slender panelling and accentuating darts. It's crafted in the UK with a plunging V-neckline - note how it highlights the collarbones as an erogenous zone - and is finished with a black silk-faille lining. Complete a chic evening look with tailored trousers and a box bag.

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Erdem Cosima Ditsy Floral fil-coupé silk dress Erdem Cosima Ditsy Floral fil-coupé silk dress

The tonal-pink tonal-purple pale-blue and brown floral fil-coupé that adorns this lilac silk-voile Cosima Ditsy dress was first spotted on Erdem's AW17 runway. An exquisite choice for the evening the ultra-feminine silhouette features a single box pleat across the front before falling into a softly ruffled hem that skims along the thighs. Keep the mood modern with pointed flats.

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Erdem Kamila floral-jacquard midi dress Erdem Kamila floral-jacquard midi dress

1940s glamour lies at the heart of Erdem's Pre-AW17 collection as this cornflower-blue silk Kamila dress illustrates. The plunging V-neckline and panelled bodice create a flattering silhouette that falls into a box-pleated skirt and the graphic black floral-jacquard hammers home the vintage vibes. Make it your new evening favourite styled with stiletto heels.

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Erdem Davina Hasu Night-print cotton-blend twill dress Erdem Davina Hasu Night-print cotton-blend twill dress

Born out of a visit to Japan Erdem's Resort 2017 collection is defined by bold florals and nipped-in silhouettes. This navy cotton-blend twill Davina dress is adorned with a tonal-blue yellow tonal-green and white Hasu Night print and finished with a front eyelit slit and cut-out back to subtly offset the conservative shape. Keep accessories to a minimum - a velvet clutch and barely there sandals are all you need to complete an elegant evening look.

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Erdem Eda floral-jacquard flared trousers Erdem Eda floral-jacquard flared trousers

Erdem is synonymous with intricate florals like the ones depicted in the black and cornflower-blue jacquard of these Eda trousers. They're crafted in the UK to sit above the hips and fall into slim legs that flare from the knee and crop at the ankles. Note the black silk-crepe half lining that lends a sleek base. Wear them to dinners and parties with the matching blazer.

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Erdem Karol Ottoman cotton-blend dress Erdem Karol Ottoman cotton-blend dress

Erdem's ivory Karol Ottoman dress was one of the opening looks on the SS17 runway that drew inspiration from moments of female strength in the 1640s and the 1930s. It's crafted in England from a ribbed cotton-blend jacquard and finished with an off-the-shoulder V-neckline and a light-blue and green floral print. Pick out the pale hues in your choice of accessories anchoring the flared hem with platform sandals.

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Erdem Lindsey Paisley Vine-print silk blouse Erdem Lindsey Paisley Vine-print silk blouse

Erdem's Pre-AW17 collection is a celebration of the 1940s conveyed via rich colours and decorative prints. This dusty-blue silk-crepe Lindsey blouse is printed with a rich Paisley Vine pattern and shaped with a wave of ruffles along the cuffs for a flourish of romance. Cinch the loose silhouette with high-waisted shorts and finish with slender stilettos.

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Erdem Azure side-tie floral-jacquard top Erdem Azure side-tie floral-jacquard top

Erdem's reworked vintage silhouettes continue to impress for Pre-AW17. Inspired by the 1940s this cornflower-blue Azure top is beautifully decorated with a black floral-jacquard pattern and precisely styled with waist darts and a grosgrain tie to further hone the figure-sculpting silhouette. Call on the matching skirt for your next event to ensure bygone glamour from head to toe.

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Erdem Tiana Paisley Vine-print matelassé skirt Erdem Tiana Paisley Vine-print matelassé skirt

The tropics of Havana serve as inspiration for Erdem's Pre-AW17 collection - a theme beautifully translated in the elegant Paisley Vine print on this lavender-blue matelassé Tiana skirt. An exquisite choice for the evening it falls over the body into an ankle-swirling hem and is complete with a dusty-blue silk-organza lining to ensure a flawless drape. Let it be the focal point of a ladylike ensemble styled with a black chiffon blouse and block heels.

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Erdem Lyndell scallop-edged guipure-lace dress Erdem Lyndell scallop-edged guipure-lace dress

Erdem's Resort 2017 Lyndell dress is crafted from intricate tonal-blue and black guipure-lace and finished with tiers of scallop-edged ruffles that nod to the delicate art of Japanese papermaking. It's lined in smooth nude silk-crepe through the body leaving the long sleeves sheer. Style it for evening with a box clutch and black heels.

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Erdem Zuni striped broderie-anglaise dress Erdem Zuni striped broderie-anglaise dress

Erdem's pale-blue Zuni dress is cut from lightweight cotton in the UK and subtly patterned with navy and white stripes. It's shaped with a rounded point collar and cropped sleeves and sweetened with intricate broderie-anglaise trims and a flattering peplum panel. Ground the look for day with tan leather accessories.

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Erdem Allegra floral-print jersey dress Erdem Allegra floral-print jersey dress

Allegra floral-print stretch-jersey dress by Erdem

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Erdem Kirsten printed jersey dress Erdem Kirsten printed jersey dress

Kirsten blue, white and black printed jersey dress by Erdem

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Complimentary Returns

Erdem Florence floral silk dress Erdem Florence floral silk dress

Floral prints go one better than their living equivalents by defiantly outlasting the seasons. That's certainly the case for flattering midi dress es – a notion fully embraced by Erdem Moralioglu. The London-based designer imagines this calf-skimming ‘Florence’ style in pure silk so that the cascade of ruffles falls fluidly across the front and languidly at the cuffs. Slide effortlessly from day to dinner with a sleek pair of ankle boots. Erdem silk dress Exposed button fastening at front Round neck, three-quarter length sleeves, flared cuffs, all-over graphic floral pattern, structured waistband, fit-and-flare silhouette, asymmetric flared panel at hem, pleated at back yoke, fully lined 100% silk Dry clean True to size Size 8: Length 46”

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Erdem Kelly printed turtleneck Erdem Kelly printed turtleneck

Kelly blue printed turtleneck by Erdem

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Erdem Ali printed gown Erdem Ali printed gown

Blue printed gown by Erdem

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Erdem Sequinned skirt Erdem Sequinned skirt

Sacha sequinned skirt by Erdem

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