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It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain

Formulated to give that long-wear flush of naturally pretty colour, IT Cosmetics ’ Vitality Lip Flush provides the anti-aging hydration of a treatment lip balm and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative formula contains plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate and nourish your lips. IT Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain Application: Apply the Vitality Lip Flush 4-in-1 Reviver Lipstick Stain directly from the tube. All six shades give a sheer naturally pretty flush of color that will last all day 3.4g

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It Cosmetics Heavenly Luxe Powder Brush It Cosmetics Heavenly Luxe Powder Brush

IT Cosmetics ’ best-selling Heavenly LuxeTM Airbrush Powder & Bronzer Brush provides a flawless airbrushed application. This high-quality tool comes with an ultra-high hair count that allows for the most effective distribution of powder in minimal time. Meanwhile, the soft-touch rubberized jumbo handle makes application easy and enjoyable. IT Cosmetics Heavenly Luxe Powder Brush Application: Swirl the brush into your favorite powder and softly apply in sweeping, circular motions. Or, for a bit of dream-like pampering, just glide the brush on your skin with or without powder, for a light massage

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It Cosmetics Brush Love It Cosmetics Brush Love

Instantly cleanse and condition your brushes to make them last longer and apply make-up more flawlessly with IT Cosmetics ’ Brush Love . Fast-drying and easy to use, the alcohol-free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic. Packed with collagen, peptides, antioxidants and vitamins A, C and E, it’s ideal for even the most sensitive skin types. IT Cosmetics Brush Love Application: Spray directly onto brush head. Gently wipe with tissue or towel to remove make-up residue. Repeat as needed. Lay flat to dry for 60 seconds

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It Cosmetics Bye Bye Under Eye concealer It Cosmetics Bye Bye Under Eye concealer

Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. Packed full of high-performance ingredients including anti-ageing peptides, vitamins and hyaluronic acid, this waterproof concealer effectively erases the look of imperfections without creasing or cracking. IT Cosmetics Bye Bye Under Eye concealer Full coverage anti-ageing waterproof concealer with high-performance pigments,anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants 8ml

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It Cosmetics Your Skin But Better CC+ SPF 50+ cream It Cosmetics Your Skin But Better CC+ SPF 50+ cream

Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. A multi-tasking miracle, the Your Skin But Better CC+ cream perfects your complexion with full coverage, while broad-spectrum SPF 50+ provides the protection you need to prevent discolouration. Infusing skin with 179% hydration, the advanced anti-ageing formula offers antioxidants and vitamins that diffuse the look of wrinkles. IT Cosmetics Your Skin But Better CC+ cream Full coverage colour-correcting cream with anti-ageing hydrating serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E. Formulated with SPF 50+ UVA/UVB broad spectrum physical sunscreen 32ml

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It Cosmetics Bye Bye Pores Silk HD Anti-Aging Micro-Powder It Cosmetics Bye Bye Pores Silk HD Anti-Aging Micro-Powder

Award-winning Bye Bye Pores® Silk HD Anti-Aging Micro-Powder is infused with collagen, vitamin K and pure silk for a perfect, poreless, airbrushed finish. It absorbs oil and shine, and blurs away the look of pores, without settling into lines and wrinkles. It sets makeup and helps to diffuse the appearance of wrinkles and pores instantly. Developed with leading plastic surgeons, this powder is infused with hydro collagen to smooth lines, pure silk for a poreless finish, and vitamin K to help reduce discoloration. It also contains anti-aging antioxidants Vitamins A, C, and E to help ward off free radicals throughout the day. Translucent and colorless – it works on all skin tones. Formulated without Talc, Parabens, Sodium Lauryl Sulfate, Mineral Oil, Petrolatum, Synthetic Fragrance and Phthalates. Instantly creates the look of airbrushed skin Amazing ingredients for younger looking skin Beautiful on mature skin Keeps skin fresh and shine-free

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It Cosmetics Your Skin But Better CC Cream with SPF 50+ It Cosmetics Your Skin But Better CC Cream with SPF 50+

Your one step to full coverage! This highly pigmented, multi-tasking CC cream covers everything, won’t crease or crack and finished with a healthy-looking glow. Developed with leading plastic surgeons, Your Skin But Better protects against both UVA and UVB rays, is bolstered by anti-aging properties and is clinically shown to improve skin texture, brightness and hydration. Highly pigmented for complete coverage. SPF 50+ UVA/UVB Broad Spectrum non-chemical sunscreen. Coverage, skincare and protection all-in-one. Brightening and color-correcting benefits. Infused with hyaluronic acid, antioxidants and natural botanicals.

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It Cosmetics Bye Bye Pores Primer It Cosmetics Bye Bye Pores Primer

Developed with plastic surgeons, this revolutionary, pore-erasing skin perfector blurs the look of pores, fine lines, wrinkles and uneven texture while hydrating and supporting skin health. Infused with powerful skin-loving ingredients including Moroccan lava clay, purifying charcoal, papaya fruit extract and hydrolyzed collagen—plus exclusive Bye Bye Pores Optical Blurring TechnologyTM—the velvety, lightweight formula glides on effortlessly to neutralize, correct, minimize shine and create a smooth barrier for flawless makeup application. Non-clogging, oil-free, and translucent, it’s also perfect for all skin types and tones. Non-clogging, oil-free and translucent formula. Weightless matte finish. Ideal for all skin types. Safe for sensitive skin. Paraben-free, sulfate-free and phthalate-free.

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It Cosmetics CC+ Cream Illumination SPF 50+ It Cosmetics CC+ Cream Illumination SPF 50+

IT's your color-correcting, full coverage cream enhanced with Drops of Light Technology® to give your skin the look of subtle radiance. It’s formulated in five shades that deliver full, flawless, perfect coverage, while protecting your skin with one of-a-kind UVA/UVB broad spectrum physical-only SPF 50+. Clinically shown to increase skin hydration by 179% and improve skin texture, this breakthrough illuminating cream never creases, never cracks and instantly camouflages skin imperfections including dark spots. Plus it’s infused with an advanced anti-aging serum formulated with hydrolyzed collagen, peptides, vitamins and antioxidants that work in harmony to diffuse the look of wrinkles, minimize pores and give you the look of radiant, supple and flawless skin. IT's your anti-aging, hydrating formula infused with breakthrough brightening, color-correcting and nourishing ingredients, including niacin, algae, vitamins A, C, B and E and hyaluronic acid.

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It Cosmetics Bye Bye Under Eye Anti-Aging Concealer It Cosmetics Bye Bye Under Eye Anti-Aging Concealer

An award-winning Anti-Aging, full coverage treatment concealer that delivers highly pigmented natural-looking perfect coverage. Bye Bye Under Eye® uses Anti-Aging technology to help treat the appearance of lines, wrinkles and discoloration, conceal dark circles, age spots and redness, conceal facial imperfections without settling into lines and wrinkles; and helps to diffuse the appearance of wrinkles instantly. Developed with leading plastic surgeons and using Anti-Aging ingredients including hydrolyzed collagen and Vitamin C, this crease-proof concealer helps treat skin with Anti-Aging and give a more youthful radiance while providing instant coverage for imperfections. Highly pigmented, covers absolutely everything and anything Won’t crease and crack into lines Diffuses the appearance of lines and wrinkles Treats skin with anti-aging powerhouse ingredients

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It Cosmetics Celebration Foundation It Cosmetics Celebration Foundation

A full coverage, anti-aging hydrating powder foundation that truly gives you the power to achieve flawless, airbrushed complexion perfection in no time! Delivers highly pigmented perfect coverage that will never crease or crack and is designed to not only cover, but to make you skin appear younger at the same time. The Anti-Aging technology in this formula blurs away pores, fines lines and imperfections giving you a flawless airbrush finish that looks and feels like silk. It absorbs oil and shine, without settling into lines and wrinkles. Developed with leading plastic surgeons and infused with Anti-Aging ingredients including Hydrolyzed Collagen, Peptides, Antioxidants, Grape Seed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin, Silk and Vitamins A, C, E. This Anti-Aging foundation treats skin with Anti-Aging resulting in a more youthful-looking complexion. Hydrating, full coverage and crease-proof, it glides on easily and lasts all day. Formulated without Talc, Parabens, Sodium Lauryl Sulfate, Mineral Oil, Petrolatum, Synthetic Fragrance and Phthalates. Highly pigmented hydrating powder foundation - covers absolutely everything and anything Infused with amazing ingredients for younger looking skin Doesn’t crease, doesn’t crack and doesn’t make you look older

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It Cosmetics Celebration Foundation Illumination It Cosmetics Celebration Foundation Illumination

The next generation of IT Cosmetics® full coverage, Anti-Aging foundation. It’s truly 30 seconds to full coverage illumination for your skin! This Illuminating formula features the same good for you, skin loving ingredients you have come to know and love with original Celebration Foundation®, but with the added element of Illumination to add a subtle touch of radiance to your skin. Formulated with Hydrolyzed Collagen, Peptides, Anti-Oxidants and Drops of LightTM Technology for the ultimate, soft, candlelit glow complexion. This full coverage foundation is infused with key ingredients such as Niacin, Hyaluronic Acid, Rose, Silk and Aloe that help to leave skin fresh and hydrated, never dry or cakey! Highly pigmented illuminating hydrating powder foundation Covers absolutely everything and anything Infused with amazing ingredients for younger looking skin Doesn’t crease, doesn’t crack and doesn’t make you look older Packed with Anti-Aging ingredients and gives a true airbrushed look that works on all ages!

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It Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+ AIRBRUSH PERFECTING POWDER SPF 50+ It Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder SPF 50+ AIRBRUSH PERFECTING POWDER SPF 50+

Gives you the look and feel of your softest skin in 30 seconds. Made with skin-loving Drops of Light Technology®, this multi-tasking powder is formulated to transform the look of your skin with a veil of optical-blurring pigments that visually camouflage pores, dark spots and fine lines, while instantly leaving your skin porcelain soft, flawless and luminous. It's your one-of-a-kind UVA/UVB broad spectrum physical-only SPF 50+, and talc-free formula. Developed with lightweight pigments that never settle into wrinkles or pores. A blend of anti-aging ingredients pamper and restore your complexion, giving you added skin care and real results. Infused with skin-loving ingredients, including hydrolyzed silk, hydrolyzed collagen, niacin and peptides. Lightweight, hydrating powder formulated to even your skin tone and banish the look of pores without settling into your fine lines and wrinkles. Talc-free powder is infused with hydrolyzed silk, hydrolyzed collagen, niacin, peptides, and other anti-aging ingredients! Over makeup or over clean skin, this is how you get even, soft-looking, airbrushed perfection.

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It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain

A clinically shown waterproof automatic lip liner pencil that is also a stain, so it truly lasts! Hydrating primer, and long-wear stain that doesn’t dry out lips and keeps your favorite lip product in place! Developed with leading plastic surgeons, YLBB® stands for Your Lips But BetterTM and that is exactly what this product is all ! An ultra-luxe, ultra creamy, clinically shown, waterproof automatic lip liner pencil that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! This truly innovative formula is infused with Peptides, Collagen, Hyaluronic Acid, hydrating Avocado Oil, Shea Butter, Aloe, and Jojoba that work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Also packed with Anti-Aging antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Paraben-free. Wear alone or with your favorite lip color. First ever lip liner stain! Clinically shown waterproof after 8 hours of wear Infused with hydrating Anti-Aging ingredients Prevents your favorite lip product from feathering

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It Cosmetics Vitality Lip Blush Hydrating Gloss Stain It Cosmetics Vitality Lip Blush Hydrating Gloss Stain

A truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! These lip gloss stains deliver high shine and rich pigment that glides on like a lightweight serum, instantly hydrating, repairing and protecting your lips and giving you color that will last all day. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts! As your new hydration lip therapy, the Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus Collagen, Peptides and Hydrating Hyaluronic Acid. These lip gloss stains deliver all day high shine and rich pigment. for the most luxurious, pillow-y feeling on your lips, without any of the stickiness or tackiness of traditional lip glosses! Developed with leading plastic surgeons, this truly innovative formula drenches your lips in Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba to work together to treat, hydrate, and give you a color that won’t fade all day.Packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is Paraben-Free (.11oz). Hydrating gloss stain that lasts all day without being sticky or tacky Drenches your lips in 9 butters and oils Minimizes the appearance of fine lines and wrinkles

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It Cosmetics Tightline Full Lash Length Black Mascara Primer It Cosmetics Tightline Full Lash Length Black Mascara Primer

A product that gets to the “root” of the lashes for full lash potential. To finally give woman a simple solution to getting the “Tightline” effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free. First Ever Primer + Mascara + TightlineTM Liner All in One Gets to the “root” of the eyelashes Ultra black formula lengthens and thickens No clumping formula Protects and conditions eyelashes Maximizes the results of your favorite mascara Paraben-free, Fragrance-free and Sulfate-free

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It Cosmetics Brow Power Universal Eyebrow Pencil It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetic’s best-selling eyebrow pencil matches all hair colors and covers gray. An oval tip defines both thin and thick brows, while the spooley brush finished for a natural look. Developed with leading plastic surgeons, proprietary anti-aging technology infuses a blend of brow-conditioning ingredients, while an exclusive shade adjusts to your hair color based on applied pressure. Universal shade transforms to your hair color. Formulated to adhere to skin and mimic the look of real hair. Long-wearing; won’t budge or smudge. Brow enhancing and conditioning benefits. Paraben free, fragrance-free and phthalate-free. Full brow lift guide included with each pencil.

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It Cosmetics Hello Lashes 5-in-1 Mascara It Cosmetics Hello Lashes 5-in-1 Mascara

Clinically shown to increase lash volume, It Cosmetic’s best-selling mascara utilizes proprietary technology to infuse lashes with enhancing and conditioning ingredients. Developed with leading plastic surgeons, the innovative brush design defines each lash and holds curl, while its blackest black formula lasts all day without flaking or fading. Volumizing. Conditioning and hydrating lash primer. Eyelash tint. Comb/curler. Designed to reach every lash. Paraben free, fragrance-free, phthalate-free and sulfate-free.

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It Cosmetics Hello Light Anti-Aging Luminizing Creme Stick It Cosmetics Hello Light Anti-Aging Luminizing Creme Stick

Hydrating skin illuminator that conditions and nourishes your skin while giving you the perfect touch of natural-looking radiance. It gives you a healthy lit-from-within glow, that leaves skin silky, velvety and supple without using glitter, plus it never settles into lines and wrinkles! It's like the look of a face lift in a stick. Developed with leading plastic surgeons, it’s packed with Anti-Aging ingredients such as Hydrolyzed Collagen, Peptides, Hyaluronic Acid, Real Silk Vitamins A, C, E, Grapeseed, Green Tea and Aloe for the perfect “lit-from-within” glow. Drops of Light Technology® uses light-refracting microspheres to provide a lit-from-within glow Infused with skin-loving ingredients Universal shade that works with all skin tones Multi-purpose, on-the-go highlighting stick

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It Cosmetics Bye Bye Under Eye Corrector It Cosmetics Bye Bye Under Eye Corrector

Neutralize discoloration and treat signs of aging with this award-winning creamy concealer. Bye Bye Under Eye helps reduce the appearance of fine lines, wrinkles, dark circles, redness and age spots with highly pigmented, natural-looking coverage. Developed with leading plastic surgeons using anti-aging ingredients it treats and conceals without creasing or cracking for flawless, all-day radiance. Waterproof. Highly pigmented, full coverage. Treats and conceals with anti-aging properties, including Vitamin C and Green Coffee Extract.

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It Cosmetics Blurred Lines Smooth-Fill Lipstick It Cosmetics Blurred Lines Smooth-Fill Lipstick

Blurred LinesTM Smooth Fill Lipstick is your full rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to hydrate and add full, lush color, this anti-aging lipstick erases the appearance of fine lines on your lips and evens out the appearance of your lip tone! Infused with lip-loving ingredients including Collagen, Peptides, Hyaluronic Filling Spheres, Shea Butter, Jojoba and Grape Seed Extract to nourish your lips while evening your lip tone, smooth the appearance of lip lines, and add color to your lips that will revitalize your entire complexion! This is for anyone who wants nourished lips and hydrating lasting lip color! Anyone who wants to minimize the look of fine lines and uneven lip tone that increases as we age. Anyone who wants to treat your lips to the of anti-aging, hydrating ingredients! Anyone who wants a younger-looking, beautiful smile! LIP-LOVING, HYDRATING FORMULA FEATURES A BUILT-IN PRIMER AND NEVER CREASES, CRACKS OR FEATHERS! OPTICAL-BLURRING PIGMENTS PROVIDE ULTIMATE COLOR AND CORRECT THE TONE AND TEXTURE OF YOUR LIPS IN ONE! CUSHIONY AND LUSTROUS TEXTURE ENVELOPS LIPS WITH A GLOSSY NATURAL FINISH IN A SINGLE LINE-SMOOTHING SWIPE! HYALURONIC FILLING SPHERES AND COLLAGEN ERASE THE LOOK OF FINE LINES AND WRINKLES FOR YOUTH-FILLED LIPS!

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It Cosmetics Eyelift In A Tube It Cosmetics Eyelift In A Tube

Eyelift in a Tube is the award-winning Bye Bye Under Eye® Concealer & Hello LightTM Liquid Brightener in a dual-ended wand, giving you the full coverage anti-aging concealer (that can also be worn as a foundation) and liquid brighter for the look of light and lift in one easy-to-use product! It’s your beauty secret weapon for full coverage, bright eyes and beautiful skin! It truly provides that amazing full coverage plus a “lit-from-within” glow without the use of glitter or shimmer. This innovative, full coverage, anti-aging Concealer and Luminizing Brightener was developed with leading plastic surgeons to instantly vanish imperfections from view without creasing or cracking or making you look older! Eyelift in a Tube is formulated with Hydrolyzed Collagen, Peptides, Niacin, Anti-Oxidants and Drops of Light TechnologyTM for an instant flawless, radiant complexion. Key ingredients such as Hyaluronic Acid, Niacin and Vitamins C, A, & E gives you your most beautiful skin plus full coverage all in one product! Covers age spots and dark under eye circles Won’t ever crease, crack or settle into fine lines Diffuses the appearance of lines and wrinkles Brings the look of light to your skin for an instant lift

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It Cosmetics Vitality Cheek Flush Powder Blush Stain It Cosmetics Vitality Cheek Flush Powder Blush Stain

A 4-in-1 multi-tasker powerhouse- It will take the place of your powder blush, cheek stain, Antioxidant defense and hydrating skin conditioner all in one innovative technology! The cutting edge micro-milled long-wear, powder stain is also Talc-free so it never clings to fine lines and wrinkles, plus it gives you that glow of a stain, without any of the side effects of liquid stains such as skin sensitivity or disturbing the finish of foundation! Developed with plastic surgeons, this hydrating, brightening and Anti-Aging blush gives the perfect naturally pretty flush of color to the cheeks and lasts all day long, until you take it off. This truly innovative, yet natural formula contains IT Cosmetics® Hydra-LuxeTM technology including ingredients such as Plum Oil, Cherry oil, Hyaluronic Acid, Pomegranate, Seaweed Extract, Grape Seed, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus Vitality Cheek Flush is packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is also Paraben-free. Infused with Anti-Aging technology Long wearing, micro-milled powder Sheer buildable pigments for just the right touch of color Brightens and hydrates the skin

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It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette

Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants!

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It Cosmetics Heavenly Luxe Angled Radiance #10 It Cosmetics Heavenly Luxe Angled Radiance #10

Luxurious precision is yours!This super-soft compact angled brush allows you to apply just the right amount of product to just the places you need. Great for highlighting, sculpting, and so much more! The dense angled head is 100% cruelty-free yet still high quality and luxurious. Assuring that every stroke with this brush will leave you feeling Your Most Beautiful! This ultra luxe brush is an essential part of any IT girl’s brush collection! This brush was created to give anyone who wants to highlight and sculpt a flawless face with a smooth, even, airbrushed look. Super soft dense angled brush which allows for controlled application 72,000 hair count delivers an airbrushed application that blurs away imperfections 100% Cruelty Free Pro-Hygienic

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It Cosmetics Tightliner 10-In-1 Dual-Ended Brush #13 It Cosmetics Tightliner 10-In-1 Dual-Ended Brush #13

Delivers a precise, firm, even stroke, which is ideal for creating a flawless line! Use the reverse side of the brush to create a full TightlinerTM effect. Start at the root of your lashes, wiggle and sweep wand through to the tips of your lashes. Finish by pressing the wand along the base of your lash line to fill in the gaps and make your lashes look longer and thicker! 100% Cruelty Free Pro-Hygienic

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It Cosmetics Heavenly Luxe Airbrush Powder & Bronzer #1 It Cosmetics Heavenly Luxe Airbrush Powder & Bronzer #1

An ultra luxurious, ultra plush all over powder brush that provides for a flawless airbrushed application.This high-quality synthetic brush is ultra luxurious in feel. The soft-touch rubberized jumbo handle makes application easy and enjoyable. The ultra high brush hair count makes for the most effective distribution of powder for an airbrushed finish, delivering a beautiful application in minimal time. This brush is perfect for anyone who wants a flawless powder application for a smooth, even, airbrushed look. It provides anyone that just wants to experience an amazingly soft feeling of luxury on their skin with ultra relaxation. Extremely soft bristles - great for sensitive skin 144,00 hair bristle count makes it super thick and helps it to evenly distribute makeup for flawless application Provides a beautiful airbrushed finish to the complexion Pro-Hygienic Cruelty Free

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It Cosmetics Heavenly Luxe Build-a-Brow Brush #12 It Cosmetics Heavenly Luxe Build-a-Brow Brush #12

Uniquely designed to deliver a precise, even stroke that is perfect for building a flawless brow. This revolutionary dual-ended brush builds, fills and defines your brows to create a perfect, natural look. The innovative, custom-cut fence brush bristles do the work for you and apply strokes that look like real hair. 100% Cruelty Free Pro-Hygienic

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It Cosmetics Brow Power Waterproof Perfector It Cosmetics Brow Power Waterproof Perfector

Brow Power® Perfectors are your brow fill-in powder, clinically-shown waterproof automatic brow pencil, brow taming gel, brow conditioning treatment and brow brush all in one! This is the newest member of the award winning, Brow Power® Perfector franchise is clinically shown waterproof even after 12 hours! Brow Power Perfector is infused with cutting-edge brow enhancing ingredients and technology. The spooley end brush gives a natural polished look. Covers gray perfectly and paraben free. Natural looking beautiful brows that frame your face and give you symmetry Brow enhancing and conditioning benefits Instantly creates the look of beautiful, healthy, resilient brows, coating each hair with natural-looking color Clinically shown 8-hour waterproof! Won’t budge or smudge and stay all day until you decide to take them off

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It Cosmetics BUILD-A-BROW It Cosmetics BUILD-A-BROW

Build-A-Brow is your all-in-one to create, shape and define your eyebrows. It’s waterproof, budge-proof formula builds, tames and fills. The longwear stain uses cutting edge technology and brow-enhancing ingredients to coat every hair and mimic the look of real brows, even adhering to your skin to help create the look of real hair where brows are sparse or missing.

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It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain

The Vitality Lip Flush 4-in-1 Reviver Lipstick Stain is a lip product that gives the naturally pretty flush, vitality-filled, color of a lipstick, with the Anti-Aging, hydrating and conditioning feel of a balm AND a long-wear stain that doesn’t dry out lips! It truly is a multi-faceted product, packed with amazing natural ingredients. With good for you Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea; Vitality Lip Flush protects and wards off free-radicals all day long. Formulated to give that long-wear flush of naturally pretty color, the Anti-Aging hydration of a super luxe treatment lip balm, and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative, formula contains IT Cosmetics® Hydra-LuxeTM technology, including ingredients such as Plum Oil, Cherry Oil, Shea Butter, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your lips. Good-for-you ingredients drench your lips with lasting hydration and color and the naturally pretty shades work on all skin tones. This Made in the USA formula is Paraben-free. A lipstick, stain, gloss, and Anti-Aging balm all in one! Delivers a gorgeous flush of color to lips that wears all day Ultra hydrating and conditioning

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It Cosmetics CC+ Radiance Ombre Blush It Cosmetics CC+ Radiance Ombre Blush

Your gorgeous flush of color and radiance is just a brush stroke away with this innovative color correcting radiance Ombré Blush. The exclusive Je Ne Sais Quoi® shade transforms from matte to radiance and is formulated to bring out your individual healthy flush of color and glow! Perfect for all skin tones. Using your favorite IT Cosmetics® Brush, lightly dust over the apples of your cheeks using circular, upward sweeping motions. Apply to bare skin or on top of makeup for an instant flush or vitality-filled color, radiance and color correction.

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It Cosmetics No-Tug Waterproof Gel Eyeliner It Cosmetics No-Tug Waterproof Gel Eyeliner

A truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they’re infused with anti-aging technology and skin-care including hydrolyzed silk, collagen, and anti-oxidants. No Tug® technology applies rich pigment without tugging on lids during application Clinically shown waterproof even after 8 hours of wear Anti-Aging ingredients infused into liners for younger looking lids Rich luxe eyeliner color and smooth application on both the inner and outer rims and lash line

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It Cosmetics BROW POWER Super Skinny It Cosmetics BROW POWER Super Skinny

Developed with plastic surgeons, the foremost experts in facial symmetry, Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily. Plus all 7 shades utilize IT Cosmetics Brow Power® universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match to your hair color in your color range every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips! 1 best-selling Brow Power universal innovation, now in 7 super-skinny shades! Exclusive 1.4mm micro-tip mimics width of your real brow hair for natural-looking results Budge-proof revolutionary formula adheres to skin and looks like real hair Transforming shade technology for perfect hair color match in your shade family

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It Cosmetics Liner Love It Cosmetics Liner Love

12 hour, all day waterproof, clinically-shown lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug® technology. Clinically shown 12-hour Waterproof Ultra smooth liner look Crease and crack proof Lash Enhancing Peptide Serum treats your lashes Liner won’t dry out!

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It Cosmetics Tightline Waterproof Mascara It Cosmetics Tightline Waterproof Mascara

A waterproof product that gets to the “root” of the lashes to reach the full lash potential. To finally give woman a simple solution to getting the “Tightline” effect using a black lash primer. To give woman an ultra-black, clinically shown 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step! First Ever Primer + Mascara + TightlineTM * Liner All in One Waterproof Gets to the “root” of the eyelashes Ultra black formula lengthens and thickens No clumping formula Protects and conditions eyelashes Maximizes the results of your favorite mascara Paraben-free, Fragrance-free and Sulfate-free

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It Cosmetics Hello Light Anti-Aging Creme Illuminizer It Cosmetics Hello Light Anti-Aging Creme Illuminizer

IT's all the look of vitality, radiance and illumination. The formula is infused with micronized pigments of light plus is packed with Anti-Aging ingredients and gives a true airbrushed look that works on all ages! This illuminizer delivers a flawless finish on all skin types, including mature skin! It’s your perfect finishing step for the look of lift and illumination! Developed with leading plastic surgeons, this truly innovative formula contains ingredients such as Peptides, Hyaluronic Acid, Hydrolyzed Collagen, real Silk and Antioxidants that hydrate, condition, and nourish your skin while warding off free-radicals all day long. It gives you a healthy lit-from-within glow, absorbs oil and shine, and blurs away the look of pores, without settling into lines and wrinkles! It’s your perfect finishing step for the look of lift and illumination! Plus it’s formulated without Talc, Parabens, Sodium Lauryl Sulfate, Mineral Oil, Petrolatum, Synthetic Fragrance and Phthalates. Illuminizer that is truly like airbrushing in a jar Amazing ingredients for younger looking skin Universal shade that works with all skin tones Skincare treatment and powder in one

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It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50+ It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50+

IT’s the first cushion compact to market by an American Brand! Introducing CC+TM Veil Beauty Fluid Foundation SPF 50+, coverage & serum, clinically shown to brighten your complexion, improve skin tone evenness and minimize pores & fine lines! This first-of-its-kind true innovative breakthrough is an Anti-Aging serum & SPF 50+ infused with pure coverage pigments. This revolutionary beauty fluid will change the way you think of foundation. CC+TM Veil has an ultra-lightweight, breathable beauty fluid formula that is infused with pure color pigments for buildable coverage that lasts! Drops of Light Technology® is infused with liquid crystals, brightens and color corrects your skin to provide a hydrating, luminous finish and SPF 50+ UVA/UVB Broad Spectrum Physical Only, Non- Chemical Sunscreen protects your skin from damaging UVA/UVB rays.

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It Cosmetics Heavenly Luxe Wand Ball Powder #8 It Cosmetics Heavenly Luxe Wand Ball Powder #8

An ultra plush, ultra luxe, Wand Ball Powder Brush that grabs just the right amount of powder and selectively and evenly distributes it to your skin. It delivers just the right amount of product for a flawless application every time. Developed to give women who want a luxurious application of both pressed and loose powder products including setting powders, illuminators, bronzer or blushes the perfect tool. ts unique wand ball brush head is uniquely crafted, and starts its life by going through a tedious process where each hair is sculpted and trimmed, forming a perfect round ball shape. This creates a unique pick-up and distribution process of powder for an invisible airbrush finish. Super soft ball brush allows controlled application for an airbrushed look Blurs away imperfections Made with 61,650 hair count 100% Cruelty Free Pro-Hygienic

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It Cosmetics Bye Bye Under Eye Illumination Anti-Aging Concealer It Cosmetics Bye Bye Under Eye Illumination Anti-Aging Concealer

Bye Bye Under Eye IlluminationTM is your full-coverage, anti-aging concealer formulated to give you your-skin-but-better coverage without ever creasing or cracking. Loaded with skin-loving ingredients, including hydrolyzed collagen, niacin, hyaluronic acid and nourishing vitamins, it minimizes the appearance of fine lines and wrinkles, brightens the eyes and works as a spot concealer on all-over foundation. Plus, it’s enhanced with drops of light technologyTM to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under EyeTM Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results. Ideal for all skin types. Paraben-free, sulfate-free and phthalate-free. Oil-free and fragrance-free. Dermatologist tested. Not tested on animals.

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