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Erdem Allegra Printed Stretch-ponte Dress Erdem Allegra Printed Stretch-ponte Dress

As well as more dramatic styles, Erdem also designs pared-back dresses using the exact same painterly prints. This blue 'Allegra' dress is part of the Pre-Fall '17 collection and is cut from stretch-ponte that's light but sculpting. It's designed for a very close fit, but this is balanced by long sleeves and a hem that falls just below the knee.

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Erdem Azzura Floral-print Silk-voile Blouse Erdem Azzura Floral-print Silk-voile Blouse

Erdem's 'Azzura' blouse is patterned with flowers in pretty, powdery tones. Designed to be slightly loose, it has a collarless neckline, bib front and concealed buttoned placket. This piece is made from diaphanous silk-voile that's underpinned with a second layer to keep the finish opaque and enhance how floaty it feels.

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Erdem Makayla V-neck silk-organza dress Erdem Makayla V-neck silk-organza dress

Erdem's signature brand of femininity comes with a beguiling 1920s undertone for AW16. This black Makayla dress is cut from gossamer-fine silk-organza with a white yellow and cream Hedy Star print and is shaped with a plunging neckline that balances the dropped waist. Neat buttons and black velvet trims illustrate the designer's impeccable finishing - keep the details in focus with simple stiletto heels.

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Erdem Kaylah Asymmetric Printed Silk-voile Dress Erdem Kaylah Asymmetric Printed Silk-voile Dress

Erdem's 'Kaylah' dress is patterned with a Cuban-inspired parrot print that perfectly encapsulates the Pre-Fall '17 collection's sense of escapism. Made in England from wispy silk-voile, this elegant piece falls to a languid hi-low hem – a detail that looks good when you're standing still and even better when walking.

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Erdem Faux-pearl flower-drop clip-on earrings Erdem Faux-pearl flower-drop clip-on earrings

Erdem's silver brass flower-drop earrings will add a feminine touch to a myriad of looks. They're beautifully embellished with faux-pearl tips and light-blue crystals. Let them lend a vintage-inspired slant to a pretty pink dress.

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Erdem Kuni Yuki Garden-print organza dress Erdem Kuni Yuki Garden-print organza dress

This white organza Kuni dress is arguably the prettiest showcase of Erdem's new-season Yuki Garden print - a Japanese spin on traditional English florals. A self-fabric belt emphasises the waist while a deep V-neck provides a seductive contrast to the fullness of the pleated A-line skirt. Style it with statement flats to exude modern elegance at your next event.

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Erdem Verity cropped flared plaid trousers Erdem Verity cropped flared plaid trousers

Erdem takes inspiration from 1940s tailoring for AW16. Fresh off the runway these plaid Verity trousers sit high on the waist falling in softly flared legs that are trimmed with ruffles at the cropped hems. Echo the show styling with the coordinating jacket.

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Erdem Gaby Convertine-print matelassé dress Erdem Gaby Convertine-print matelassé dress

Erdem's SS17 collection is rich in historical references and this black matelassé Gaby dress is a sublime interpretation. The fit-and-flare silhouette is lifted from vintage designs while the multicoloured Convertine print takes its cues from 17th-century embroidery. Balance the knee-skimming skirt with a pair of the label's block-heeled pumps.

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Erdem Allegra Lenten Field-print jersey midi dress Erdem Allegra Lenten Field-print jersey midi dress

Erdem has a way of infusing vintage-inspired prints with modern appeal as this light-blue stretch-jersey Allegra dress illustrates. It's energised with Pre-AW17's Lenten Field floral design with punchy flashes of green and purple and shaped to a simple silhouette to keep all eyes on the decorative design. Take it from desk to dinner by switching block heels for pointed stilettos.

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Erdem Cordelia silk crepe de Chine midi dress Erdem Cordelia silk crepe de Chine midi dress

Erdem Moralioglu's love for feminine prints takes a 1940s turn for Pre-AW17. An elegant case in point this dusty-blue silk crepe de Chine Cordelia dress is patterned with a Paisley Vine design - look closely to appreciate the highly detailed floral sprigs - and falls to a calf-swirling hem that will gracefully swish with every stride. The black grosgrain-framed crossover ruffles at the front and back and fluted cuffs add to its ladylike appeal. Sweep hair into a messy chignon and end on pin-thin

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Erdem long tiered ruffle dress Erdem long tiered ruffle dress

Multicolour silk long tiered ruffle dress from Erdem. Size: 12. Color: White. Gender: Female.

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Erdem Emma floral-printed silk mini dress Erdem Emma floral-printed silk mini dress

Emma black and multicoloured floral-printed silk mini dress by Erdem

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Erdem Gaby floral-print fil coupé dress Erdem Gaby floral-print fil coupé dress

Erdem's SS17 collection is a beautiful medley of vintage-inspired shapes and prints. This white and tonal-blue fil coupé Gaby dress is patterned with wallpaper flowers and cut with a deep V-neck and nipped-in waist that hone an ultra-feminine silhouette. Wear it to a daytime soiree balancing the flounced hemline with pointed block-heel pumps.

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Erdem Safia jacquard pencil skirt Erdem Safia jacquard pencil skirt

Erdem's AW15 collection is loaded with decadent texture inspired by the interior of a fictional Parisian art collector. A supreme translation this purple and emerald Safia pencil skirt is crafted from a hound's-tooth brushed-jacquard that fades into an intricate lace pattern. Keep it the focal point of your look and style it with an elegant black blouse and heels.

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Erdem Flo floral-embroidered silk-organza cape Erdem Flo floral-embroidered silk-organza cape

Straight off the AW16 runway Erdem's black semi-sheer silk-organza Flo cape is evocative of 1930s and 1940s styles. It's richly embroidered with a floral Bacall motif and complete with an unlined French-seamed interior for a weightless feel. Try yours over a silky slip dress finishing with block-heeled platform sandals.

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Erdem Perry embellished floral-embroidered tulle gown Erdem Perry embellished floral-embroidered tulle gown

Old-school glamour is at the heart of Erdem's Pre-AW17 collection. Exquisitely crafted in the UK this black floral-embroidered tulle Perry gown is adorned with a mauve-pink satin bow that falls from one shoulder and a tonal-grey and pink crystal-embellished motif on the other - a nod to the collection's 1940s influence. Elevate the sweeping eyelash-lace hem with stiletto heels.

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Erdem Richelle Field Flower-print sleeveless dress Erdem Richelle Field Flower-print sleeveless dress

Master daytime event dressing with Erdem's pale-blue silk-crepe Richelle dress. It's detailed with a delicate tonal-green and red Field Flower print and has a ladylike pleated structure with an ultra-long pussybow fastening. Simply finish the look with a pair of classic black sandals.

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Erdem Milana cowl-neck silk crepe de Chine dress Erdem Milana cowl-neck silk crepe de Chine dress

A tailored cowl neck brings an architectural dimension to Erdem's black silk crepe de Chine Milana dress. Supremely crafted in England it's printed with an enchanting tonal-green Midnight Rose Bouquet pattern - one of many contemporary floral interpretations featured in the Pre-AW17 collection - before falling into a fluttering asymmetric hem. Amp up the impact with black stiletto heels.

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Erdem Justina Posey fil-coupé silk-chiffon gown Erdem Justina Posey fil-coupé silk-chiffon gown

Tap the romantic spirit of Erdem's SS16 collection with this delectable plum-purple silk-blend chiffon Justina Posey gown. The decorative floral fil coupé surface detailing adds lustre to the feminine empire-waist top half and fluted tiered skirt. Team it with slick point-toe flats for a pared-down take on evening glamour.

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Erdem Queenie Paisley Vine-print matelassé peplum top Erdem Queenie Paisley Vine-print matelassé peplum top

Erdem's Pre-AW17 collection may be inspired by the make-do-and-mend spirit of the 1940s but the result is unquestionably glamorous. This lavender-blue matelassé Queenie top is printed with the season's key Paisley Vine pattern and shaped to fit slim through the body before flaring into an asymmetric peplum hem. Style it with black trousers grasping a lustrous satin clutch for a double dose of opulence.

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Erdem Amaris carnation-print satin pumps Erdem Amaris carnation-print satin pumps

Erdem's green satin Amaris pumps are printed with the coral and tonal-pink carnations seen throughout the label's ready-to-wear collection this season. They're constructed in Italy with glossy burgundy patent-leather trims that elegantly frame your foot. Complement the open toe with a plum pedicure.

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Erdem Ava floral-embroidered silk-organza gown Erdem Ava floral-embroidered silk-organza gown

This white silk-organza Ava gown is part of Erdem's enchanting Pre-AW17 collection. It features frothy ruffles at the shoulders and seams and is stitched with a bouquet of flowers in bright-red and powder-blue shades. Style it with a pair of tonal-red pumps - they'll be subtly revealed through the semi-sheer floor-skimming hem.

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Erdem Ruffle-trimmed Lace Blouse Erdem Ruffle-trimmed Lace Blouse

Erdem's Pre-Fall '17 mood board included stills from Bugsy Malone , Bertolucci's The Conformist and a photo of Paloma Picasso wearing vintage clothing around 1970. Detailed with a high collar and ruffles, this delicate blouse is paneled from burgundy, sky-blue and black lace and lined with sand silk for opacity. Tuck yours into simple tailored pants.

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Erdem Sacha Sequined Crepe Midi Skirt - Light blue Erdem Sacha Sequined Crepe Midi Skirt - Light blue

Erdem's crepe 'Sacha' skirt is lavishly decorated with scores of high-shine sequins and tropical bird embroidery that pays homage to the exoticism and exuberance of Havana. This piece is cut in a '40s-inspired pencil shape and lined in silk-satin for a smooth fit. The grosgrain trim will ensure it stays firmly in place and prevent tucked-in blouses from slipping out.

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Erdem Lindsey Floral-print Silk Crepe De Chine Blouse Erdem Lindsey Floral-print Silk Crepe De Chine Blouse

Erdem Moralioglu's Pre-Fall '17 collection looks at the glamour of the '40s as seen in the '70s - the films Bugsy Malone and The Conformist are key sources of inspiration. Cut from light-blue silk crepe de chine, this 'Lindsey' blouse is patterned with antique-rose blooms and wisteria vines. It has a raised collar and fluted cuffs. Tuck yours into a pencil skirt or the label's coordinating style.

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Erdem Fae Printed Silk Crepe De Chine Shirt - Midnight blue Erdem Fae Printed Silk Crepe De Chine Shirt - Midnight blue

Erdem Moralioglu's collections have always had a sense of escapism, and it's something he is celebrating and exploring for Pre-Fall '17, with nods to Havana and the '40s. This 'Fae' shirt is cut from fluid silk crepe de chine printed with tropical birds and detailed with light-blue piping. The designer's clothes are so beautiful they demand to be worn as a coordinated look, in this case with the matching pants.

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Erdem Tiana Printed Matelassé Midi Skirt - Blue Erdem Tiana Printed Matelassé Midi Skirt - Blue

Part of Erdem's '40s-inspired Pre-Fall '17 collection, this 'Tiana' skirt sits high on the waist and flares out into full soft folds. It's cut from matelassé that is lighter than you might expect, and is printed with flowers that have a hand-painted quality. This piece is also lined with supple organza for structure so it will always look as the designer intended.

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Erdem Giulia Cropped Printed Silk Crepe De Chine Slim-leg Pants Erdem Giulia Cropped Printed Silk Crepe De Chine Slim-leg Pants

Erdem's Pre-Fall '17 collection explores the optimism of '40s post-war fashion, and the escapism that beautiful clothes can create. These 'Giulia' pants are cut from silk crepe de chine in a slim-leg silhouette. This style has contrasting light-blue piping and is cropped to reveal the slimmest part of the ankle. This designer does coordinated dressing so elegantly, so be sure to wear yours with the matching shirt.

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Erdem Elena Pleated Printed Cotton-poplin Midi Skirt Erdem Elena Pleated Printed Cotton-poplin Midi Skirt

Erdem's 'Elena' midi skirt is cut from crisp cotton-poplin printed with Cuban-inspired tropical birds and monochrome foliage. It sits at the waist and is box pleated for soft volume. This piece is partially lined to ensure coverage and has discreet slit pockets.

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Erdem Florence Floral-print Silk-satin Midi Dress Erdem Florence Floral-print Silk-satin Midi Dress

Erdem Moralioğlu's Fall '17 collection is inspired by his great-grandmothers who were from England and Turkey - the moodboard was filled with English florals, Ottoman miniatures and images of sultans and The Royal Scots regiment. Crafted from lustrous lavender silk-satin decorated with ornate bouquets, this 'Florence' midi dress is cut on the bias at the skirt to create graceful movement. Complement the pretty fluted sleeves with dainty bracelets.

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Erdem Kaisa Printed Cotton-poplin Midi Dress Erdem Kaisa Printed Cotton-poplin Midi Dress

Erdem Moralioglu approaches Pre-Fall '17 from a cinematic perspective, and said he is influenced by the post-war make-do-and-mend spirit. This 'Kaisa' cotton-poplin dress has the femininity and charm of a classic vintage piece, but with modern touches. It's printed with the label's 'Paisley Parrot' pattern and darted at the waist. The skirt falls to just above the ankle and has a soft A-line shape.

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Erdem Louisa Floral-print Neoprene Dress Erdem Louisa Floral-print Neoprene Dress

Erdem's Pre-Fall '17 collection takes you on a journey back to the '40s - it's particularly inspired by feelings of escapism and optimism. Part of the lineup, this dress is cut from figure-sculpting neoprene that will hold its shape throughout the day and is printed with a bouquets of roses. It's finished with a flounced hem that swishes as you walk.

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Erdem Annaliese Cold-shoulder Floral-print Silk Crepe De Chine Gown Erdem Annaliese Cold-shoulder Floral-print Silk Crepe De Chine Gown

Tumbling off the shoulders, there's a sense of undone glamour and sensual spontaneity to the 'Annaliese' gown, says Erdem. The brand has a knack for making florals feel incredibly wearable even if you're color-shy, and this style is printed with blue, yellow and pink peonies, carnations and cosmos set against a black background. Cinch the fluid silk crepe de chine fabric using the accompanying belt.

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Erdem Elin Cold-shoulder Printed Silk-chiffon Blouse Erdem Elin Cold-shoulder Printed Silk-chiffon Blouse

Erdem's 'Elin' blouse is a romantic reinterpretation of elegant pussy-bow styles from the '40s – note the exposed shoulders and pretty gathered sleeves. From the Pre-Fall '17 collection, this piece is cut from featherweight silk-chiffon printed with gray and white florals. Wear it with a pencil skirt to weddings or to dress up a pair of jeans.

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Erdem Siren Ruffled Printed Silk-satin Dress Erdem Siren Ruffled Printed Silk-satin Dress

Erdem Moralioglu's Fall '17 collection is inspired by his Turkish roots - the influences ranged from photographs of sultans to 19th century paintings of richly bedecked women in harems. Made from ornately patterned mustard silk-satin, this 'Siren' dress is traced with ruffles and has bracelet-cut bell sleeves. Fasten the tie to cinch your waist.

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Erdem Lindsey Floral-print Silk-chiffon Blouse Erdem Lindsey Floral-print Silk-chiffon Blouse

Erdem Moralioğlu's Fall '17 collection is a tribute to his heritage, inspired by an imaginary meeting between his two grandmothers - one English and one Turkish. This 'Lindsay' blouse is cut from featherweight purple silk-chiffon printed with painterly blooms and has an elegant high neck. We like how the ruffled cuffs fall past your fingers.

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Erdem Kaylah Floral-print Silk-chiffon Midi Dress Erdem Kaylah Floral-print Silk-chiffon Midi Dress

Erdem Moralioğlu's family history was the starting point for his Fall '17 collection - he pictured a meeting between his English and Turkish grandmothers. This 'Kaylah' dress is cut from silk-chiffon and printed with a retro floral motif in deep hues of purple, burgundy and grape. We love how the asymmetric ruffled hem showcases the fluidity of the fabric.

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Erdem Daina printed stretch-jersey dress Erdem Daina printed stretch-jersey dress

Blue stretch-cotton printed dress by Erdem

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Erdem Florence floral-printed silk dress Erdem Florence floral-printed silk dress

Florence purple floral-printed silk dress by Erdem

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Erdem Allegra floral-print jersey dress Erdem Allegra floral-print jersey dress

Allegra floral-print stretch-jersey dress by Erdem

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