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Awake Striped Cotton-poplin Wrap Top Awake Striped Cotton-poplin Wrap Top

A.W.A.K.E.'s Pre-Fall '17 collection was presented alongside the new menswear line outside the brand's studio - founder Natalia Alaverdian loves to play with proportion and we saw an interplay of crisp tailoring and volume. This striped cotton-poplin top has exaggerated rounded shoulders traced with gathered seams to create fluid ripples in the fabric. Nip in your waist using the wrap ties.

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Awake Faux Leather Jacket - Bright yellow Awake Faux Leather Jacket - Bright yellow

A.W.A.K.E.'s saffron jacket is made from faux leather and cut with rounded lapels inspired by the curved lines of octopus tentacles - the theme behind the Fall '17 collection. The seams through the front have a slimming effect when it's fastened by the elegant ties. Style yours with flares to mirror the fluted cuffs.

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Awake Grandpa's asymmetric plaid midi dress Awake Grandpa's asymmetric plaid midi dress

A.W.A.K.E.'s Grandpa's midi dress is the perfect embodiment of the label's directional aesthetic. It's cut with a single-sleeved red and black plaid brushed-cotton top which falls into a fluid earthy brown black and beige skirt with loose pleats and subtle fraying for an undone feel. Cinch the off-kilter shape with the optional shiny black belt.

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Awake Jellyfish-appliqué wool-blend kimono Awake Jellyfish-appliqué wool-blend kimono

A.W.A.K.E.'s Natalia Alaverdian builds each collection around an animal and for SS17 the designer is inspired by the jellyfish - a motif seen on the camel-beige linen sleeve of this orange kimono. It's made in the UK from a lightweight textured wool-blend for a flattering wrap silhouette with self-fastening waist ties. Wear it to pep up heritage tailoring.

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Awake True Starfish sleeveless pleated gown Awake True Starfish sleeveless pleated gown

A.W.A.K.E.'s vanilla-white True Starfish gown is a typically fresh and contemporary pick for summer events. It's expertly crafted in the UK from a mid-weight linen and cotton-blend has a fitted bodice that's contrasted perfectly by the waist-whittling pleated skirt and finished with transparent plastic and white faux-leather floral brooches. Make the most of the modern embellishments with a sleek up-do.

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Awake Gathered cotton wraparound top Awake Gathered cotton wraparound top

The design of A.W.A.K.E.'s white cotton top is imbued with sculptural elegance. Ruched shoulders and sleeve seams segue into a gathered crossover front that creates a V-neck and the self-fastening belt allows you to cinch the waist to balance your outfit. Try it with a skirt in summer and with trousers once the weather turns cool.

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Awake Wrap-effect checked cotton shirt Awake Wrap-effect checked cotton shirt

Contemporary takes on classic checked shirts are a key part of A.W.A.K.E.'s SS17 collection. This cotton-poplin style is decorated with a navy and poppy-red motif and finished with an asymmetric wrap-effect silhouette and self-tie side fastenings. Play up the modern proportions with wide-leg trousers.

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Awake Wrap Oversized Shirt Awake Wrap Oversized Shirt

A crisp A.W.A.K.E. shirt with an off-center placket and wrap-style ties at the side. Fold-over collar. Dropped shoulders and single-button cuffs. Fabric: Poplin. 60% cotton/40% nylon. Dry clean. Made in United Kingdom. Measurements Length 1: 31.5in / 80cm, from shoulder to shortest point Length 2: 34.75in / 88cm, from shoulder to longest point Measurements from size 36

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Awake Striped Cotton-poplin Maxi Skirt Awake Striped Cotton-poplin Maxi Skirt

A.W.A.K.E. showcased the Pre-Fall '17 lineup alongside its debut menswear collection, which explains the abundance of masculine-inspired silhouettes and shirting in the presentation. This maxi skirt is cut from crisp white cotton-poplin woven with navy and red asymmetric stripes that complement the fluted pleats. Style it with the matching top.

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Awake Pleated Cotton-organza Wrap Midi Skirt Awake Pleated Cotton-organza Wrap Midi Skirt

Featured as one of our new favorite contemporary designers in The EDIT , A.W.A.K.E. creates sculptural pieces with off-kilter details influenced by Japanese art. This pristine white wrap midi skirt is made from crisp cotton-organza pressed with sharp knife pleats. Highlight the crystal buttons by tucking in your shirt.

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Awake Asymmetric Bonded Wool-blend Felt Vest Awake Asymmetric Bonded Wool-blend Felt Vest

A.W.A.K.E.'s Pre-Fall '17 collection has a strong Japanese theme, which influenced the construction techniques used for tailoring – this vest being the perfect example. It has been skilfully pieced together from contoured panels of bonded wool-blend felt and embellished with distinctive hand-carved buttons. Follow the presentation styling by layering it over an oversized shirt.

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Awake Pleated Satin-jersey Dress Awake Pleated Satin-jersey Dress

A.W.A.K.E.'s dress is pleated at the skirt for volume and elegant movement – something that is seen throughout the Pre-Fall '17 collection. Cut from black satin-jersey, this style has '50s-inspired wide shoulder straps and a square neckline. Add a pop of color with statement heels.

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Awake Wool Flared Pants - Tan Awake Wool Flared Pants - Tan

A.W.A.K.E. founder Natalia Alaverdian loved to draw illustrations with her mother as a child, which is how her love of proportion and shape evolved. These flared pants are tailored from tan wool for a slim fit and kick out just below the knee into split cuffs. Pair yours with the matching jacket. Outfit 1: A.W.A.K.E. Shirt, J.W.Anderson Shoulder bag, Gianvito Rossi Ankle boots, Ellery Earrings. Outfit 2: Maison Margiela Shirt, Marni Shoulder bag, Paul Andrew Pumps, Sophie Buhai Earrings. -- Tan wool- Concealed zip fastening along back- 100% wool- Dry clean- Designer color: Camel- Made in the UK As seen in The EDIT magazine

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Awake Double-breasted Wool Jacket Awake Double-breasted Wool Jacket

Caroline Issa, Miroslava Duma and our very own Fashion Director Lisa Aiken have all been snapped at fashion week wearing one of A.W.A.K.E.'s conceptual designs. Inspired by Japanese minimalism, the Pre-Fall '17 collection features tailored pieces with slightly skewed details, like this jacket. It's cut from spongy bonded wool with oversized lapels and fluted cuffs. The abstract wood buttons are carved entirely by hand and define the fitted double-breasted shape.

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Awake Crepe Flared Pants - Black Awake Crepe Flared Pants - Black

A.W.A.K.E.'s pants are cut from black crepe to hug your waist, hips and thighs, but kick out below the knee. They hit the ground when worn with flats, and the cuffs have side slits perfectly placed to expose a pair of sneakers or slippers. Wear them with a blazer for a fresh take on suiting - one of our favorite new-season trends - or with a slogan tee at the weekend.

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Awake Oversized Striped Cotton-poplin Shirt Awake Oversized Striped Cotton-poplin Shirt

A.W.A.K.E.'s Natalia Alaverdian launched her first foray into menswear this season, so it's no surprise to see it overlap with the Pre-Fall '17 collection too. This pinstriped shirt is cut from crisp cotton-poplin in an oversized shape with dropped shoulders to enhance the boy-borrowed fit. When it comes to styling, remember that the way you tuck it in should look natural and unforced.

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Awake Embellished Cotton-organdy Midi Dress Awake Embellished Cotton-organdy Midi Dress

We love the way this whimsical dress is grounded with a pair of sporty sneakers in A.W.A.K.E.'s Pre-Fall '17 lookbook, shot outside founder Natalia Alaverdian's studio. Made from frothy cotton-organdy that's double layered for opacity, it flares out from the waist out to a pleated full skirt. Raw edges and abstract wooden embellishments keep the classic silhouette looking contemporary.

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Awake Crepe Tunic - Black Awake Crepe Tunic - Black

Natalia Alaverdian can find inspiration in the most unexpected places, which is what makes A.W.A.K.E.'s pieces feel so unique and fresh. Influenced by the fluidity and shape of octopuses, she designed this crepe tunic with a nipped-in waist and dramatic flared hem. Complement the exaggerated silhouette by pairing yours with the matching pants.

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Awake Faux Leather Pants - Saffron Awake Faux Leather Pants - Saffron

A.W.A.K.E.'s playful proportions and modern silhouettes have garnered the label quite a following – Pandora Sykes and Natalia Vodianova are fans. Part of the Pre-Fall '17 lineup, these bold saffron pants are cut from butter-soft faux leather and tailored in a wide-leg silhouette, complete with rolled cuffs and creases through the front. Team yours with a black top.

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Awake Quilted faux-leather flared skirt Awake Quilted faux-leather flared skirt

A.W.A.K.E. continues to design elegant silhouettes with contemporary appeal. This black quilted faux-leather skirt sits high on the waist and flares out at the hem for a feminine yet directional A-line shape. It's accented with silver-tone buttons through the front. Tuck in a lace top and finish with over-the-knee boots.

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Awake Shiny Starfish asymmetric pleated cotton skirt Awake Shiny Starfish asymmetric pleated cotton skirt

A.W.A.K.E.'s metallic-silver Shiny Starfish skirt is an ultra-modern piece set to turn heads. It is crafted in the UK from cotton-lamé to sit on the hips and fall in a wrap-style front with asymmetric pleats. Play it down with a lightweight top teasing out the futuristic feel with directional flats.

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Awake Oversized wrap-effect cotton-blend shirt Awake Oversized wrap-effect cotton-blend shirt

Statement shirting that denies tradition has quickly become an A.W.A.K.E. signature as exemplified by this cotton-blend poplin style. It's cut to an oversized fit with purposely off-centre seams at the shoulders and has skinny self-fastening ties at the side that skew the chunky crystal button-fastening front. For a play on proportions tuck the curved hem into an asymmetric skirt and finish on heeled sock boots.

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Awake Asymmetric virgin-wool blend top Awake Asymmetric virgin-wool blend top

An acronym for All Wonderful Adventures Kindle Enthusiasm A.W.A.K.E. is renowned for contemporary quirky interpretations of classic silhouettes. This eye-catching orange top is crafted from a textured virgin-wool blend and finished with raw edges at the ruffled asymmetric hemline. Balance yours against cropped chino trousers.

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Awake Wrap-effect striped cotton-poplin shirt Awake Wrap-effect striped cotton-poplin shirt

A.W.A.K.E.'s statement-making SS17 collection is an ode to the jellyfish - a theme that translates loud and clear on this navy and white striped cotton-poplin shirt. It's cut to wrap around the body with side ties to skew the silhouette and turns to reveal a beige linen-blend appliqué that's illustrated with the underwater creature. Let it speak volumes over slim cropped trousers.

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Awake High-rise cotton cropped chino trousers Awake High-rise cotton cropped chino trousers

Cut with a high waist and neatly tapered legs A.W.A.K.E.'s chino trousers will bring an on-point feel to a whole host of seasonal looks. They're crafted from a lightweight cotton twill and cropped at the ankle for a low-key finish. Wear them with a statement shirt to master the label's head-turning aesthetic.

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Awake Striped wing-sleeved cotton-poplin top Awake Striped wing-sleeved cotton-poplin top

Finding inspiration in the most unlikely places A.W.A.K.E. looks to the fluid form of the jellyfish for SS17. This navy and white striped cotton-poplin top is deftly gathered into ruffled cape-style sleeves and flares into a boxy hem. Make the most of the silhouette by tucking it into high-waisted trousers.

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Awake Oversized striped cotton shirtdress Awake Oversized striped cotton shirtdress

A.W.A.K.E. has become synonymous with statement shirting as this navy and white striped cotton-poplin shirtdress shows. It's exquisitely cut in the UK for an oversized shape with dropped shoulder seams and is balanced by a neat stand collar and seamless hidden button fastening. Style yours with an up-do hairstyle and backless wraparound ballet flats for a nonchalant appeal.

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Awake Mid-rise wide-leg cropped crepe trousers Awake Mid-rise wide-leg cropped crepe trousers

A classic with a twist A.W.A.K.E.'s black crepe trousers are perfect for refreshing a workweek roster. They're tailored in the UK to a wide yet structured silhouette with a statement button at the waist and wide turn-ups at the cuffs. Team them with a sculptural white shirt and chunky flats for a directional daytime look.

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Awake Jellystar checked fluted-hem top Awake Jellystar checked fluted-hem top

Part of the Resort 2017 collection A.W.A.K.E.'s navy Jellystar top is crafted in the UK from mid-weight cotton-blend that holds the shape of the feminine fluted hem perfectly. It's decorated with a brown and white checked motif and a faux-leather star-staped brooch - detach it to suit your look. Wear it as the designer intended with the coordinating trousers.

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Awake Jellyfish gathered-yoke crepe dress Awake Jellyfish gathered-yoke crepe dress

Each season A.W.A.K.E.'s collections are centred around an animal and for SS17 Natalia Alaverdian chooses the jellyfish. This black stretch-crepe dress is cut for a loose fit with a gathered front yoke and an optional ruffled-effect PVC belt that is inspired by the sea creature's form. Wear it for evening with a tactile clutch and mules.

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Awake Natural Princess straw-effect dress Awake Natural Princess straw-effect dress

A.W.A.K.E.'s beige straw-effect Natural Princess dress is perfect for summer parties. It's crafted in the UK with neckline slits and a sweeping asymmetric hem and is finished with a detachable transparent plastic brooch - a Resort 2017 motif inspired by jellyfish. Style it with lace-up heels to enhance the off-kilter twist.

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Awake High-rise cotton chino trousers Awake High-rise cotton chino trousers

Chino trousers are a key look for the coming season and A.W.A.K.E. presents a typically contemporary take with this sand-brown pair. They are crafted in the UK from cotton for a high-rise relaxed silhouette and finished with sharp pleats for added volume. Reference modern elegance with an oversized shirt.

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Awake A-line wave-panel cotton-blend plaid skirt Awake A-line wave-panel cotton-blend plaid skirt

A.W.A.K.E. looks to the shin-skimming silhouettes often featured in the works of 17th-century painter Johannes Vermeer for SS17. Surprisingly modern this navy-blue cotton-blend skirt sits high on the waist and is crafted with a waved tan-brown and light-grey plaid panel to contrast the faux-leather hem. Keep the look clean with a crisp shirt.

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Awake Jellyfish ruffled-hem skirt Awake Jellyfish ruffled-hem skirt

A.W.A.K.E.'s black crepe Jellyfish skirt is inspired by the fluid silhouette of its namesake animal. It's cut in the UK to a midi-length silhouette trimmed with oversized wood-effect buttons and finished with a fluid ruffled hem that will sway with every stride. Switch a white shirt for a slinky satin top to make it work for evening.

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Awake Square-neck striped cotton dress Awake Square-neck striped cotton dress

A.W.A.K.E. looks to sea life to create its SS17 collection and this cornflower-blue and white striped cotton-poplin dress offers an easy translation. It's crafted in the UK with standing sleeves inspired by the shapes made by jellyfish and falls into a panelled shin-skimming hem. Make it even more modern with chunky platforms.

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Awake High-rise checked wool trousers Awake High-rise checked wool trousers

A.W.A.K.E.'s tonal-beige wool-twill cropped trousers evoke a distinct retro sensibility. They're checked with a plaid pattern in orange and tonal-blue hues and are shaped with a slim tapered leg to offset the high-rise waist. The oversized wood-effect button cements the vintage vibe. Try them with a hyper-ruffled shirt and mules for a directional take on androgynous dressing.

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Awake Very Natural straw-effect coat Awake Very Natural straw-effect coat

A.W.A.K.E.'s nude-beige Very Natural coat is supremely versatile yet still makes a statement. It's woven with a straw-like texture to a minimalist oversized silhouette with cropped sleeves and an open front. Throw it over the label's maximalist separates adding a pair of chunky platforms to cement the ultra-modern vibes.

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Awake Gathered striped cotton wraparound top Awake Gathered striped cotton wraparound top

Historically-inspired angular shirting completes a number of looks in A.W.A.K.E.'s Pre-AW17 collection including this white navy and red cotton top. It's made in the UK with a wraparound silhouette that features ruching across the shoulder for an ultra-feminine feel and finished with a coordinating tie to define the waist. Opt for the matching skirt for maximum impact.

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Awake Striped cotton maxi skirt Awake Striped cotton maxi skirt

A.W.A.K.E.'s white navy and red maxi skirt is a deftly cut piece crafted from pleated panels of striped cotton for a dramatic contemporary effect. It's made in the UK and the choice of fabric is a subtle reference to the label's fascination with traditional shirting. Enjoy how the movement of the overlay panel balances the volume of the matching top for a perfectly proportioned ensemble.

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Awake High-rise wide-leg corduroy trousers Awake High-rise wide-leg corduroy trousers

A.W.A.K.E.'s rust-brown corduroy trousers are cut to Pre-AW17's key high-rise wide-leg silhouette and have a cool borrowed-from-the-boys feel. Crafted in the UK they're tailored with a slim-fitting waistband and flare into long wide legs. Contrast them with the label's white gathered top for a fresh new-season look.

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