Area Fashion for Women

Referencing club glamour through the ages: 1930s flappers, 60s mods, Studio 54 and Area (originally a downtown New York club before duo Piotrek Panszczyk and Beckett Fogg appropriated the name), Area offers a refreshing take on eclectic event-ready dressing. Offered in swathes of satin, this cowl neck dress cascades first at the shoulder before fluidly contouring the body in an asymmetric handkerchief fold; as light as if wearing nothing at all. Area silk-satin dress Concealed zip fastening at sides Cowl neck, one short flared sleeve, hammered texture at sleeve, fitted, asymmetric hem 100% silk Dry clean True to size Size 8: Length 45" Made in NYC

New York-based Area is a ready-to-wear label that specialises in innovative textile development and specifically embossing. This strapless Barb midi dress is formed from stretch lamé for a second-skin fit and swirls with an intricate baroque-inspired pattern. Metallic shine adds depth and dimension to the design, as deep splits at the hemline ensures your late-night stride in spindle thin heels is always on point. Area metallic dress Concealed zip fastening at sides Strapless, sleeveless, fitted, all-over hand embossed floral pattern, split at side 44% cotton, 31% nylon, 21% polyester, 4% elastane Dry clean True to size Size small: Length 47" Made in NYC

Area may prioritise a club-glam aesthetic spanning decade inspiration from the ‘30s right through to present day, but it can also master something as wardrobe-essential as denim with as much decadence. The crystal embellishment topping the Beau jeans prove the casual-come-cocktail sensibility. Shaped straight through the legs with a fit that’s borrowed from the boys, deliberate distressing keeps this pair grounded. Area denim jeans Exposed button and concealed zip fastening at front Boyfriend-fit, high-rise, straight, belt loops, five pockets, contrast stitching, branded hardware, distressed with crystal embellishment, v-shaped yoke at back 100% cotton Hand wash True to size Size 26: Rise 10", inside leg 29", leg opening 12" Made in L.A

Over the past few seasons, there has been an exciting evolution within New York's fashion scene: Area . Specialising in innovative textile development, and specifically embossing, these high-waisted Britney trousers are all the inspiration you need to wear sparkle in the daylight. Tailored from metallic jacquard, they’re ultra-sleek and skinny thanks to its minimalist lines and fitted with zipped cuffs to keep things that way. Area metallic-jacquard trousers Concealed hook-and-eye and zip fastening at back High-rise, skinny, elasticated waistband, metallic raised texture, concealed zip-fastened cuffs 44% cotton, 31% nylon, 21% polyester, 4% elastane Dry clean True to size Size medium: Rise 11", inside leg 33", leg opening 8"

Athleisure may be dominating the runways for this season and no doubt the next, but just be in the know that Piotrek Panszczyk and Beckett Fogg did it first at their New York-native label, Area . Informed by club garb through the decades, the Bell sweatshirt gives a nod to the ‘90s tracksuit movement with its borrowed from the boys fit, crew collar and sporting stripe running the arms. The only styling cue to take is matching the drawstring trousers. Area jersey sweatshirt Slips on Round neck, long sleeves, crystal embellishment at sleeves, boyfriend-fit, ribbed trims 100% polyester Dry clean True to size Size small: Length 25" Made in NYC

A “trash to treasure” mantra (design duo Piotrek Panszczyk and Beckett Fogg’s words, not ours) spurs New York-native label, AREA , to explore club garb throughout the decades. The Brianna dress is no doubt adopted from the ‘90s with its spindle thin spaghetti straps and silk-satin profile – two major players from the decade of minimalism. Embrace retro vibes and top over a semi-sheer blouse – platform heels aren’t necessary, but a wise move. Area silk-satin dress Concealed zip fastening at back V-neck, sleeveless, structured bust, raw edges, flared hemline 100% silk Dry clean True to size Size small: Length 41" Made in NYC

For AW17, Area ’s litmus test for trends came from close friends rather than the industry itself, and the result was that individuality reigns. Playing up to what it knows best, the brand manipulates the fabric of the Blake denim jacket , upgrading it from a classic trucker to a style with design DNA that’s undeniable. Cut with spacious sleeves and a boxy fit that's topped by a collar and flap pockets, it’s a cut above with its jagged distressed stripes. Area denim jacket Exposed button fastening at front Collar, long sleeves, buttoned cuffs, distressed pattern, two flap pockets at front, branded hardware 100% cotton Hand wash True to size Size small: Length 23" Made in NYC

A “trash to treasure” mantra (design duo Piotrek Panszczyk and Beckett Fogg’s words, not ours) spurs New York-native label, Area , to explore club garb throughout the decades. Lifting denim up and away from a below-the-belt jeans silhouette, the Bailey dress takes the humble denim fabric and renders it cocktail-ready with panels working to shape a sculpted bodice and flared skirt – still, some fraying nods to its hardworking roots. Area denim dress Concealed zip fastening at back Round neck, sleeveless, structured bust, contrast stitching, raw edges, flared hemline 100% cotton Dry clean True to size Size small: Length 41" Made in L.A

Don’t take New York-native label, Area , at face value. Creative duo Piotrek Panszczyk and Beckett Fogg certainly don’t as they consider a 360-degree aesthetic with the construction of the Berry top . Lifting denim up and away from a below-the-belt jeans silhouette, this halterneck style buttons from the front and ties with spindle thin straps over the shoulders, revealing an entirely open back to showcase a daring tattoo – should you have one, of course. Area denim top Self-tie straps at back Halterneck, sleeveless, darts at front, textured, button placket detail at front, contrast stitching, open back 100% polyester Hand wash True to size Size small: Length 17" Made in NYC

Manipulating fabrics to work in new ways is Area ’s calling card. In keeping with this ethos, the brand visits the reworked denim trend via the Birch top . Transforming the workwear material to more sensual realms, it’s structured with frayed trim that traces an underwear-inspired bodice. Providing an unorthodox way to double up on blue wash styles, it’s effortlessly offset with inky skinny jeans. Area denim top Exposed zip fastening at back Round neck, sleeveless, structured bust, faded wash, frayed trims, notched hem 100% cotton Dry clean True to size Size small: Length 21" Made in NYC

Lilac cotton metallic strapless dress from AREA. Size: XS. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Purple silk draped one sleeve dress from AREA. Size: XS. Gender: Female.

Turquoise cotton blend fitted strapless dress from AREA featuring a strapless design, a fitted silhouette, a side slit, a mid-length, a straight hem and a metallic sheen. Size: M. Color: Blue. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Blue cotton wrap blouse from AREA. Size: XS. Gender: Female.

Black silk shortsleeved maxi shirt dress from AREA. Size: S. Gender: Female.

Silver toned silk zipped bomber jacket from AREA. Size: S. Color: Grey. Gender: Female.

White cotton ruffle-front blouse from AREA featuring a v-neck, long sleeves, slit cuffs, a side lace up detail, a straight hem and ruffled details to the front. Size: 32. Gender: Female.

Black silk flared trousers from AREA. Size: XXS. Gender: Female.

Black cotton textured leggings from AREA. Size: L. Gender: Female. Material: Cotton/Polyamide/Polyester.

Black silk one shoulder flared top from AREA featuring a one shoulder design, a flared style and an asymmetric hem. Size: 34. Gender: Female.

Turquoise silk ruffle-front blouse from AREA featuring a v-neck, long sleeves, slit cuffs, a straight hem and a ruffle trimming to the front. Size: 34. Color: Green. Gender: Female.

Turquoise cotton blend fitted leggings from AREA featuring a metallic sheen and a fitted silhouette. Size: S. Color: Blue. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Black silk longline shirt from AREA. Size: S. Gender: Female.

Black silk tailored trousers from AREA. Size: XXS. Gender: Female.

Lilac cotton metallic textured leggings from AREA. Size: L. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Black silk flared sleeves blouse from AREA. Size: M. Gender: Female.

Purple silk wrap blouse from AREA. Size: S. Gender: Female.