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W i t h a b i g , b a d b r u s h a n d a r i c h d a r k f o r m u l a , B A D g a l l a s h m a s c a r a i s l i k e w e a r i n g a s e t o f f a l s e e y e l a s h e s w i t h o u t t h e g l u e . N o t s u r e w h a t k i n d - a B A D g a l y o u w e r e b o r n t o b e ? W e ' l l h e l p y o u d e c i d e . I f y o u w a n t t o b r i g h t e n t h e w h i t e s w h i l e e n h a n c i n g t h e c o l o u r o f y o u r e y e s , B A D g a l b l u e i s f o r y o u . I f y o u w a n t t o w a r m u p & i n t e n s i f y y o u r p r e t t y p e e p e r s , B A D g a l p l u m i s f o r y o u . C a n ' t l i v e w i t h o u t y o u r b l a c k m a s c a r a ? A d d s o m e c o l o u r t o t h e t i p s o f y o u r l a s h e s - p l u m f o r a s w e e t & s e x y l a s h l o o k , b l u e f o r a s e x y r e v v e d - u p l a s h l o o k .

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Benefit Cosmetics They're Real! Mascara Benefit Cosmetics They're Real! Mascara

I t ' s t h e m a s c a r a t h a t ' s b e y o n d b e l i e f ! B e n e f i t ' s j e t - b l a c k T h e y ' r e R e a l ! M a s c a r a l e n g t h e n s , c u r l s , v o l u m i s e s , l i f t s & s e p a r a t e s l a s h e s f o r a s p e c t a c u l a r " o u t - t o - h e r e " l o o k . & n b s p ; T h e e x c l u s i v e b r u s h i s s p e c i a l l y d e s i g n e d t o m a x i m i s e t h e p e r f o r m a n c e o f t h e l o n g - w e a r i n g , g l o s s y f o r m u l a - r e v e a l i n g l a s h e s y o u n e v e r k n e w y o u h a d ! S t a g g e r e d b r i s t l e s g r a b c l o s e t o t h e r o o t , b o o s t i n g l e n g t h a n d v o l u m e b e y o n d b e l i e f . T h e p r e c i s i o n b r i s t l e s o n t h e c u s t o m - d o m e d t i p o f B e n e f i t T h e y ' r e R e a l ! M a s c a r a l i f t , d e f i n e a n d c u r l e v e n y o u r t i n i e s t l a s h e s . & n b s p ; T h e e n d r e s u l t : l u x u r i o u s , s i l k y l a s h e s t h a t w o n ' t s m u d g e , c l u m p o r d r y o u t . & n b s p ; 9 4 % s a w d r a m a t i c l e n g t h a n d v o l u m e * 9 0 % s a w b a s e - t o - t i p c u r l * 9 4 % s a w v i s i b l e l i f t * 1 0 0 % s a w l o n g - w e a r i n g r e s u l t s * & n b s p ; F o r d a n g e r o u s l y s e x y e y e s , p a i r w i t h B e n e f i t T h e y ' r e R e a l P u s h - U p L i n e r . * R e s u l t s o b s e r v e d i n a c o n s u m e r p a n e l s u r v e y & n b s p ; A d o r e B e a u t y i s p r o u d t o b e a n o f f i c i a l s t o c k i s t o f B e n e f i t C o s m e t i c s . R e a d w h y o u r m a k e u p a r t i s t s w e a r s b y & n b s p ; B e n e f i t & n b s p ; T h e y ' r e R e a l ! M a s c a r a & n b s p ; f o r h e r k i t . & n b s p ;

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Benefit Cosmetics Most Wanted Mascara Line Up Kit Benefit Cosmetics Most Wanted Mascara Line Up Kit

A l l l i n e d u p , a n d r e a d y f o r y o u t o t r y ! B e n e f i t M o s t W a n t e d M a s c a r a L i n e U p K i t c o n t a i n s t h r e e o f B e n e f i t & r s q u o ; s i c o n i c m a s c a r a s , a l a s h p r i m e r & a b e s t - s e l l i n g g e l e y e l i n e r p e n ! L a y e r t h e m u p o r w e a r t h e m a l o n e f o r t h e & l d q u o ; m o s t - w a n t e d & r d q u o ; l a s h l o o k s . & n b s p ; W h a t i s y o u r l o o k t o d a y ? L e n g t h y , c u r l y o r v o l u m i s e d - m a k e y o u r m i s b e h a v i n g l a s h e s d o e x a c t l y w h a t y o u w a n t s o y o u c a n f l u t t e r y o u r w a y o u t o f a n y s i t u a t i o n . & n b s p ; B e n e f i t M o s t W a n t e d M a s c a r a L i n e U p K i t c o n t a i n s f i v e p r o d u c t s : & n b s p ; t h e y & r s q u o ; r e r e a l ! t i n t e d e y e l a s h p r i m e r f u n s i z e m i n i - 4 . 0 g t h e y & r s q u o ; r e r e a l ! m a s c a r a f u n s i z e m i n i - 4 . 0 g & n b s p ; t h e y & r s q u o ; r e r e a l ! p u s h - u p e y e l i n e r f u n s i z e m i n i - 0 . 3 6 g r o l l e r l a s h m a s c a r a f u n s i z e m i n i - 4 . 0 g B A D g a l l a s h f u n s i z e m i n i - 4 . 0 g

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Benefit Cosmetics They're Real! Mascara Range Benefit Cosmetics They're Real! Mascara Range

C h o o s e y o u r s i z e - a s w e e t m i n i t o g i v e y o u s e x y l e n g t h a n d v o l u m e a n y w h e r e , o r p i c k t h e b e s t - s e l l i n g m a s c a r a i n f u l l s i z e ! & n b s p ; I t ' s t h e m a s c a r a t h a t ' s b e y o n d b e l i e f ! T h e j e t - b l a c k T h e y ' r e R e a l ! M a s c a r a l e n g t h e n s , c u r l s , v o l u m i s e s , l i f t s & s e p a r a t e s l a s h e s f o r a s p e c t a c u l a r " o u t - t o - h e r e " l o o k . & n b s p ; T h e e x c l u s i v e b r u s h i s s p e c i a l l y d e s i g n e d t o m a x i m i s e t h e p e r f o r m a n c e o f t h e l o n g - w e a r i n g , g l o s s y f o r m u l a - r e v e a l i n g l a s h e s y o u n e v e r k n e w y o u h a d ! S t a g g e r e d b r i s t l e s g r a b c l o s e t o t h e r o o t , b o o s t i n g l e n g t h a n d v o l u m e b e y o n d b e l i e f . T h e p r e c i s i o n b r i s t l e s o n t h e c u s t o m - d o m e d t i p l i f t , d e f i n e a n d c u r l e v e n y o u r t i n i e s t l a s h e s . T h e e n d r e s u l t . . . l u x u r i o u s , s i l k y l a s h e s t h a t w o n ' t s m u d g e , c l u m p o r d r y o u t . & n b s p ; P a i r t h e b e s t - s e l l i n g & n b s p ; T h e y ' r e R e a l ! M a s c a r a w i t h T h e y ' r e R e a l ! T i n t e d P r i m e r w h i c h p r e p s e y e l a s h e s , d e f i n e s & t i n t s ! T h e y ' r e R e a l ! T i n t e d P r i m e r h e l p s t o & n b s p ; d r a m a t i c a l l y b o o s t l e n g t h & s e p a r a t i o n w h e n a p p l i e d b e f o r e & n b s p ; T h e y ' r e R e a l ! M a s c a r a , o r w e a r a l o n e t o d e f i n e & t i n t l a s h e s f o r a f e a t h e r y , n a t u r a l l o o k . A p p l y p r o d u c t t o c l e a n , d r y l a s h e s . P o s i t i o n w a n d h o r i z o n t a l l y & w i g g l e f r o m s i d e t o s i d e , b a s e t o t i p , t o a c h i e v e m a x i m u m v o l u m e , l e n g t h & l i f t . H o l d w a n d v e r t i c a l l y & s t r o k e u p w a r d t o c u r l & s e p a r a t e . L a y e r g e n e r o u s l y a s d e s i r e d . T h e y ' r e r e a l a n d h e r e ' s t h e p r o o f ! * 9 4 % s a w d r a m a t i c l e n g t h a n d v o l u m e * * 9 0 % s a w b a s e - t o - t i p c u r l * * 9 4 % s a w v i s i b l e l i f t * * 1 0 0 % s a w l o n g - w e a r i n g r e s u l t s * R e s u l t s o b s e r v e d i n a c o n s u m e r p a n e l s u r v e y R e a d w h y o u r m a k e u p a r t i s t s w e a r s b y & n b s p ; B e n e f i t T h e y ' r e R e a l ! M a s c a r a & n b s p ; f o r h e r k i t . & n b s p ;

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Benefit Cosmetics They're Real! Beyond Mascara Benefit Cosmetics They're Real! Beyond Mascara

I t ' s t h e m a s c a r a t h a t ' s b e y o n d b e l i e f , n o w i n s h a d e s b e y o n d b e l i e f ! B e n e f i t T h e y ' r e R e a l ! M a s c a r a l e n g t h e n s , c u r l s , v o l u m i s e s , l i f t s & s e p a r a t e s l a s h e s f o r a s p e c t a c u l a r " o u t - t o - h e r e " l o o k . N o w a v a i l a b l e i n B e y o n d B r o w n f o r a m o r e n a t u r a l b o o s t , a n d B e y o n d B l u e f o r a b u r s t o f c o l o u r . & n b s p ; T h e e x c l u s i v e b r u s h i s s p e c i a l l y d e s i g n e d t o m a x i m i s e t h e p e r f o r m a n c e o f t h e l o n g - w e a r i n g , g l o s s y f o r m u l a - r e v e a l i n g l a s h e s y o u n e v e r k n e w y o u h a d ! S t a g g e r e d b r i s t l e s g r a b c l o s e t o t h e r o o t , b o o s t i n g l e n g t h a n d v o l u m e b e y o n d b e l i e f . T h e p r e c i s i o n b r i s t l e s o n t h e c u s t o m - d o m e d t i p l i f t , d e f i n e a n d c u r l e v e n y o u r t i n i e s t l a s h e s . T h e e n d r e s u l t . . . l u x u r i o u s , s i l k y l a s h e s t h a t w o n ' t s m u d g e , c l u m p o r d r y o u t . & n b s p ; T h e y ' r e r e a l a n d h e r e ' s t h e p r o o f ! * 9 4 % s a w d r a m a t i c l e n g t h a n d v o l u m e * * 9 0 % s a w b a s e - t o - t i p c u r l * * 9 4 % s a w v i s i b l e l i f t * * 1 0 0 % s a w l o n g - w e a r i n g r e s u l t s * R e s u l t s o b s e r v e d i n a c o n s u m e r p a n e l s u r v e y

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Benefit Cosmetics Roller Lash Mascara Range Benefit Cosmetics Roller Lash Mascara Range

C h o o s e y o u r s i z e - m i n i c u r l i n g m a s c a r a t o t a k e w i t h y o u a n y w h e r e , o r p i c k t h e f u l l s i z e B e n e f i t R o l l e r L a s h ! & n b s p ; S e t t h a t c u r l i n p l a c e w i t h B e n e f i t ' s r o l l e r f o r l a s h e s ! B e n e f i t R o l l e r L a s h M a s c a r a l i f t s , s e p a r a t e s a n d c u r l s y o u r l a s h e s - w i t h h o l d f o r a w h o p p i n g 1 2 h o u r s . & n b s p ; C h o o s e f r o m B e n e f i t R o l l e r L a s h B l a c k , R o l l e r L a s h B r o w n , a n d R o l l e r L a s h M i n i B l a c k . B e n e f i t ' s i n n o v a t i v e p a t e n t e d & n b s p ; H o o k & l s q u o ; n & r s q u o ; R o l l & t r a d e ; t e c h n o l o g y w i l l m e a n t h a t y o u c a n ' g r a b ' e a c h o f y o u r l a s h e s f o r a m o r e d e f i n e d l o o k . T h i s m a s c a r a i s c r e a t e d t o h o l d a n d s e t t h o s e c u r v e s , w h i l e i t c o n d i t i o n s t h e l a s h e s w i t h P r o v i t a m i n B 5 a n d S e r i n . & n b s p ; B e n e f i t R o l l e r L a s h M a s c a r a i s & n b s p ; w a t e r r e s i s t a n t , i n k b l a c k a n d a s a t i n y f i n i s h . 9 7 % s a i d i t v i s i b l y l i f t s l a s h e s * 8 7 % s a i d i t g i v e s l o n g - l a s t i n g c u r l * 9 4 % s a i d e y e s l o o k m o r e w i d e o p e n * * c o n s u m e r p a n e l s u r v e y o n 3 1 w o m e n a f t e r 4 w e e k s & n b s p ; & n b s p ;

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Benefit Cosmetics They're Real! Mascara Benefit Cosmetics They're Real! Mascara

Widen your eye appearance with this mascara. Its bristles help to create excellent length and curls your lashes from base to tip. It prevents any signs of smudging or drying even after multiple touch-ups. Long-wearing jet black formula Smudge-free Features staggered bristles and custom-domed tip Product lasts at least 3 – 4 months

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Benefit Cosmetics BADgal Lash Volumizing Mascara Benefit Cosmetics BADgal Lash Volumizing Mascara

Achieve full and voluminous lashes with this mascara. Its brush coats your lashes with a rich layer for that dramatic effect. You can transform your dull eye appearance into one that’s awake and intense in a matter of seconds. Features huge brush for easy coating Volumising, matte black formula Buildable texture

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Benefit Cosmetics They're Real! Lengthening Mascara Benefit Cosmetics They're Real! Lengthening Mascara

Widen your eye appearance with this mascara. Its bristles help to create excellent length and curls your lashes from base to tip. It prevents any signs of smudging or drying even after multiple touch-ups. Long-wearing jet black formula Smudge-free Features staggered bristles and custom-domed tip Product lasts at least 3 – 4 months

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Benefit Cosmetics Roller Lash Benefit Cosmetics Roller Lash

Inspired by hair rollers, this super-curling and lifting mascara creates a sexy, wide-eyed look all day. Its patent-pending Hook ‘n’ RollTM brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. Bye-bye eyelash curler! 12-hour hold. Easy to remove. Contains lash-conditioning Vitamin B5 and serine. Allure Best of Beauty award winner.

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Benefit Cosmetics They’Re Real Mascara Swarovski Limited Edition Benefit Cosmetics They’Re Real Mascara Swarovski Limited Edition

Our bestselling lengthening mascara gets dressed to impress. For the first-time ever our they’re real! mascara tube gets dazzled in Swarovski® crystals. Flash some lash AND show off your limited edition they’re real! mascara tube. It’s the season’s sexiest accessory! Long-wearing jet black formula Smudge-free Features staggered bristles and custom-domed tip Product lasts at least 3 – 4 months

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Benefit Cosmetics Most-Wanted Mascara Line-Up Benefit Cosmetics Most-Wanted Mascara Line-Up

Bigger, sexier eyes Benefit’s iconic mascaras, lash primer & bestselling gel eyeliner pen...together at last! Layer them up or wear them alone for the “most-wanted” lash looks. * FIVE bestselling mascaras & liner * Lengthen, curl & volumize lashes * Beyond belief results Kit contains: They’re real! tinted eyelash primer fun size mini | 4.0 g Net wt. 0.14 oz. They’re real! mascara fun size mini | 4.0 g Net wt. 0.14 oz. They’re real! push-up eyeliner fun size mini | 0.36 g Net wt. 0.01 oz. Roller lash mascara fun size mini | 4.0 g Net wt. 0.14 oz. BADgal lash fun size mini | 4.0 g Net wt. 0.14 oz.

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Benefit Cosmetics They're Real! Lengthening Mascara Benefit Cosmetics They're Real! Lengthening Mascara

Widen your eye appearance with this mascara. Its bristles help to create excellent length and curls your lashes from base to tip. It prevents any signs of smudging or drying even after multiple touch-ups. Long-wearing jet black formula Smudge-free Features staggered bristles and custom-domed tip Product lasts at least 3 – 4 months

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Benefit Cosmetics They're Real Lengthening Mascara Benefit Cosmetics They're Real Lengthening Mascara

They're Real Lengthening Mascara by Benefit Cosmetics They're Real! lengthens, curls, volumizes, lifts and separates. Long wearing formula Won’t smudge or dry out Specially designed brush reveals lashes you never knew you had Available in 2 shades- Beyond Brown and Jet Black 8.5g

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Benefit Cosmetics They're Real Lengthening Mascara Mini Benefit Cosmetics They're Real Lengthening Mascara Mini

They're Real Lengthening Mascara Mini by Benefit Cosmetics They're Real! lengthens, curls, volumizes, lifts and separates. Mascara Mini travel size Jet black colour Long wearing formula Won’t smudge or dry out Specially designed brush reveals lashes you never knew you had 4.0g

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Benefit Cosmetics Most Wanted Mascara Line-Up Benefit Cosmetics Most Wanted Mascara Line-Up

Most Wanted Mascara Line-Up by Benefit Cosmetics Bigger, sexier eyes Benefit’s iconic mascaras, lash primer & bestselling gel eyeliner pen...together at last! Layer them up or wear them alone for the “most-wanted” lash looks. FIVE bestselling mascaras & liner Lengthen, curl & volumize lashes Beyond belief results

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Benefit Cosmetics Roller Lash Mascara Benefit Cosmetics Roller Lash Mascara

Roller Lash Mascara by Benefit Cosmetics It's a roller for lashes! The eye-opening Hook ‘n' RollTM brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. Lifting mascara Creates super-curl effect 12 Hour wear Satin finish Water-resistant & easy to remove 8.5g

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