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The Up & Coming Fashion Influencers You Need to Follow Now

By Carmel Dunne

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Australian fashion influencers are a force to be reckoned with these days, pumping out amazing content, need-now outfits and all round stylish vibes. As a part of ShopStyle Collective we are bringing you three up and coming influencers that you’ll want to follow stat.

Scroll on to discover the first three influencers of our Follow Her First series:


Alanda Ware Header

Follow her first: www.whiteandcapsule.com | @whiteandcapsule


When did you start your blog and why?
I started my blog back in July 2015, I started because I've always had a love for fashion and been a creative person. So it's been a creative outlet for me in my life.

The best Instagram tip you’re willing to share?
Be yourself there's so many amazing Instagram accounts out there, own your style! Being different is the best thing out there in the online world.

Who is your style icon and why?
Winona Ryder, she perfected the off duty look before it was a thing in the 90s.

What is your favourite cult label right now that others may not know about?
Monster Alphabets, if you follow me on Instagram you definitely would have heard of this brand but if you don't, it's an Australian made and designed brand that's one of a kind.

The one wardrobe staple you couldn’t live without?
Definitely a good pair of ripped jeans!

What is the most iconic celeb outfit you’ve ever seen?
Audrey Hepburn in that little black dress.

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Ashley-Syne-Header

Follow her first: www.ashleysyne.com | @ashleysyne


When did you start your blog and why?
I started my blog about three years ago. At that time I was a high school teacher and wanted a creative outlet where I could share my love for fashion and photography and eventually shift my career to the fashion industry.

The best Instagram tip you’re willing to share?
Being consistent with your brand aesthetic and engaging with your audience on a regular basis is really important.

Who is your style icon and why?
I don't really have one in particular, but I love Alexa Chung, Olivia Palermo and Beyoncé, I love how effortlessly cool they are and how they aren't afraid to experiment with fashion.

What is your favourite cult label right now that others may not know about?
I am loving Off-White at the moment. A luxury street wear label launched in 2014, amazing denim, statement bombers and just all-round cool vibes.

The one wardrobe staple you couldn’t live without?
Jeans, I am obsessed with denim. I wear them pretty much every day and at the moment I am loving a high-waisted, relaxed fit, raw hem cropped jean.

What is the most iconic celeb outfit you’ve ever seen?
Keeping with the denim theme I would have to say JT and Britney's matching double denim outfits!

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Bailey Jones Header

Follow her first: www.blyjonesing.com | @blyjonesing


When did you start your blog and why?
I started my blog in 2015, during my first year of studying Fashion Design. Initially I thought it would become an online portfolio for future employment. But over time I discovered how much I love content creating! I think my favourite thing about blogging is the fact that it pushes me to exercise my styling ability. My content continuously improves over time as I learn more about myself and what I want to say. For me that’s the most enjoyable part of this process.

The best Instagram tip you’re willing to share and why?
Instagram can be surprising. Sometimes photos do so much better than I think they’re going to and other times they fall short of what I expect. What I’ve discovered is that authenticity is so important! Of course you want to have a nicely curated page but don’t be afraid to show your personality because that’s what people really want to see!

Who is your style icon and why?
Ooh I wouldn't say that I get my style inspiration from one particular person. But I get snippets from my favourite Instagram girls: Camille Rowe, Dree Hemingway and Jeanne Damas.

What is your favourite cult label right now that others may not know about?
My favourite brands of the moment are Rouje, Reliquia Jewellery, Parfemme and Attico. It’s too hard to choose just one evidently!

The one wardrobe staple you couldn’t live without.
God I’m so attached to my clothes that I would say half of my wardrobe is vital! But the item I wear the most would be my RM William Millicent boots — they make life so easy! My favourite new addition to my closet is my grey and red check blazer. It is tailored to perfection and goes with everything!