The Up & Coming Fashion Influencer You Need to Follow Now

By Carmel Dunne

FHF Shannon Header

Australian fashion influencers are a force to be reckoned with these days, pumping out amazing content, need-now outfits and all round stylish vibes. As a part of ShopStyle Collective and our Follow Her First series we are bringing you the up and coming influencers that you’ll want to follow stat.


Introducing... Shannon Serrao


What led you to become a fashion influencer?
I never really think of myself as an influencer, more of a documenter. In early high school I was obsessed with dressing up and taking fashion-oriented photos with and of my friends that I'd post online (shoutout to deviantART, blogspot and myspace haha). I guess not much has changed. I'd get a lot of my favourite pieces from markets, thrift stores and my parents' wardrobes and was often told I had a very unique style.

What is your favourite brand right now that others may not know about?
Ooh favourite is a heavy term. I have commitment issues when it comes to fashion but I'm loving LAIR and Nice Martin.

What are three things in your wardrobe you can't live without?
A biker jacket, Vans sneakers and my Wrangler mom jeans.

Current trend you're loving?
All the animal prints!

What's the last thing you bought?
A popsocket for my phone hahaha, but if we're talking fashion, a bikini from TJ Swim.

What's next on your shopping list?
The perfect pair of white high waisted shorts and the Rose Of No Man's Land fragrance from Byredo.

Favourite Instagram account/s?
For the lesser known: @ap.lab, @nikki.cruz, @bellathomas

The best Instagram tip you're willing to share?
Focus on creating for yourself, getting inspired by others and making genuine connections.


Follow her first:
Shann Serrao, Youtube // @dangsnazzy


Plus, see what she's shopping right here: