Mascara by Rimmel London, Extreme, high impact volume, Endless dramatic length, Curved side volumises and loads up lashes, Flat side defines and lengthens lashes from root to tip, No clumps. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of colour led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.