Wonder'Full Mascara by Rimmel London, Infused with Argan oil for thicker lashes without clumps, Designed to leave lashes smooth and conditioned, Ultra flex brush is designed to give ultimate definition. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of colour led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.