Falsies mascara by Maybelline Lengthening and voluminous formula Patented spoon brush separates lashes Creating a dramatic false eyelash effect Suitable for contact lens wearers ABOUT MAYBELLINE A make-up bag fave, Maybelline is the 'number one global cosmetics brand'. Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style. Concocted by an American chemist on behalf of his older sister, Maybel, the brand has since gone on to become a cosmetics staple for women all over the world.