Flat shoes by JuJu - Jelly rubber upper - Shiny, high gloss finish - Multi-strap design - Pin buckle fastening - Textured tread ABOUT JUJU Placing a contemporary spin on the original retro jelly shoe, JuJu started out in 1986 with their injection sandals. Based in the shoe capital of Britain and made from 100% recyclable materials, JuJu give the humble Jelly shoe a style refresh, with a vibrant eye popping colours and glitter flecked finishes, across their collection of heeled and flat sandals.