For baby: Helps seal in moisture so skin feels baby soft, smooth and silky all day long. Ideal for use with baby massage. Fast-absorbing formula. Moisturizes to help soothe chafed skin. Clinically proven mild and gentle formula. Dermatologist and allergytested. For you: Locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin. Use to soothe and relieve dry,rough patches. Leaves skin glowing and baby soft. Clinically proven mild.