Transform you hair with a John Frieda® brush. A Full line of professional hairbrushes inspired by the John Frieda® hair care experts. Features like Deep Shine Sillicone bristles create shine, smooth flyaways and help reduce frizz. Tourmaline-ionic infused - 100% crushed gemstones release natural IONS for intense shine. IONS help flatten hair's cuticle layer to increase shine and help reduce frizz.