Emerica is a shortened form of Etnies America, which were the first skate shoes that were actually owned and directed by a professional skater - Pierre André Senizergues.
Emerica skate shoes are recognized as a awesome well oiled skate shoe with good friction and that it is good for everyday use unlike other skate shoes as well as a snowboarding shoes corporation.

The Reynolds Low Vulc holds true to the Reynolds DNA and customary Heritage in the design, but also features a thin tongue and collar for a slimmer and low profile fit and more comfort. Focusing even more on board feel with its low profile control, the Reynolds Low Vulc is constructed with the Emerica Triangle TreadTM Pattern and proven one-piece toe panel that counteracts blowouts in the ollie area, as well as a full-length OrtholiteTM footbed.