Bathe your baby in pure gentleness. We've taken love and gentleness and bottled it. Johnson's TOP-TO-TOE® Baby Wash is an ultra-mild cleanser for your baby's skin and hair that's gentle enough even for newborns. The #1 choice of hospitals. Milder than baby soap. NO MORE TEARS® formula is as gentle to the eyes as pure water. Soap-free, dye-free, hypoallergenic and allergy - and dermatologist-tested.